Lisa Gerber

Advance your idea from concept to reality

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Beneath the Surface

August 8, 2022 by Lisa Gerber Leave a Comment

Imagine this. It’s hot, too hot to think. You feel irritable, even a little foggy. The sun beats down on you and you long for some shade, a cool breeze, and maybe a scoop of Karamel Sutra.

Filed Under: Blog posts, Communications

Leaderspeak for Sorry, Not Sorry

July 25, 2022 by Lisa Gerber Leave a Comment

If you’ve traveled anywhere by air this spring and summer, you know flights are getting canceled left and right, and reliability has gone down the tubes.

Filed Under: Blog posts, Communications

Taking a Stand

July 11, 2022 by Lisa Gerber Leave a Comment

As I drove to the airport early on the morning of June 24th, I listened to the NPR announcer tell me that Roe V. Wade had been overturned. Like most people in this country, it wasn’t a surprise but a shock. 

Filed Under: Blog posts, Communications

The Pull-Tab to Better Relationships

June 27, 2022 by Lisa Gerber Leave a Comment

This past week I had the fantastic opportunity to work with a group of leaders in the senior living space.

Filed Under: Blog posts, Communications

What to Do When the Inspiration Wagon has Left

June 13, 2022 by Lisa Gerber Leave a Comment

I wrote the title of today’s blog without knowing where it would go because the inspo wagon has officially left and my assistant, George,

Filed Under: Blog posts, Communications

The Fairy Tale is a Myth

May 30, 2022 by Lisa Gerber Leave a Comment

I’m back from a restful and rejuvenating trip to British Columbia and the Methow Valley in North Central Washington.

Filed Under: Blog posts, Communications

My Out of Office Message

May 16, 2022 by Lisa Gerber Leave a Comment

In graphic design, white space is a term used to keep the client from filling all the ad space with text and images. “Can we add a few more images,” they say.

Filed Under: Blog posts, Communications, Strategy

The First Draft

May 2, 2022 by Lisa Gerber Leave a Comment

This week, I had the great fortune to do some work with a team of people in Jackson, Wyoming. After helping them secure funding for a large-scale project that would serve to educate visitors on responsible recreation, we now had the task of planning the program.

Filed Under: Blog posts, Communications

It’s Not Me; It’s You

April 18, 2022 by Lisa Gerber Leave a Comment

It’s not you; it’s me. That may be the case when you are breaking up with a boyfriend or a girlfriend, but let’s flip that when you are telling stories.

Filed Under: Blog posts, Communications

The Opposite of Story

April 4, 2022 by Lisa Gerber Leave a Comment

We often learn through contrast, so today, I want to talk about the opposite of story. In understanding what a story is not, we learn more about what a story is and what it can do. 

Filed Under: Blog posts, Communications

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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