Advance your idea from concept to reality
I became aware of an abandoned mid-century resort in Kauai that, back in its heyday, welcomed the glitterati, and there is a cool lesson about how stories help us become more attached to things, places, brands.
In understanding how humans become attached and loyal to the companies they do business with, we can learn and do the same. Read on for a story within a story about stories.
No one is interested in your great story if your customer experience sucks. I like to shop locally whenever possible but couldn’t find containers I loved for our large plants so I turned to The Google. After some searching around, I was quickly seduced by a beautiful photo of a modern white cylinder container that […]
Last week, I listened to three non-profit organizations’ pitches for a $10,000 grant and I want to share with you how, one in particular, used story to influence my vote and ultimately win the grant. I recently joined 101 Women, a local membership-based group where each participant contributes $225 for the year. We all meet twice a year […]
The basic structure of a story is simple enough: you have a protagonist, who goes through some sort of change, by way of a challenge or problem, which is the conflict, and you have the resolution of that conflict. But what about integrating that story into your customer experience? While that sounds easy enough, it’s only […]
Pictured above is a ski trail that leaves the main run and goes somewhere presumably awesome. Someone made it so they must have known what they were doing and clearly others followed. So it must be worth taking, right? And so, we followed in anticipation of untracked powder and a discovered gem. Instead, what happened, […]
Recently, while researching how to choose stocks, I came across a helpful article on Motley Fool specifically on selecting stocks for my Roth IRA. Within the article was a reference and a link to Warren Buffet and his system for choosing stocks. Obviously intrigued by his due diligence process, I clicked through to be “rewarded” by an […]
You’re creating content, email campaigns, white papers and ebooks. You’re engaged in social. Media relations is getting you mentions and expanding awareness. Yet, something doesn’t feel right. It’s not clicking and you think you’re missing the mark. The only problem is, you can’t figure out why because you don’t know what you don’t know. The buyer’s […]
Figure out a way to convert 100 percent of your leads. Disqualify leads that don’t fit so by the time they come to you, they are ready to buy. You’re not selling at the end. – John Jantsch of Duct Tape Marketing in a talk on Building a Producer Model at Inbound 2015. I really wish […]
I saw Brené Brown speak at Inbound earlier this month. In fact, she was one of the main reasons I attended – I love her science-based message on vulnerability and psychology in the workplace. I couldn’t wait to see her in person. A couple weeks later, a friend asked me how her talk was and […]
Achieving insight across a wide variety of problems – not just word problems but interpersonal conflicts, music composition (creative problems), for example, typically follows a pattern. We focus all our attention on the aspects of the problem as it is presented, or as we understand it, combing through the different possible solutions and scenarios with […]
