Having a mission in life as in business helps shine the light on the pathway to your goals. I hate to get all spiritual on you but if you think about it, that’s what it does. And so it stands to reason, having a mission for your content marketing does the same – it helps you […]
Use Video To Improve Conversion Rates
Ahhhh! I did a video. I did it because I started to write this blog post and realized I can’t possibly write a blog post about how easy it is to do your own video and not actually do a video. Also, today is the second day this year I was able to sit out […]
Why Do Buyers Choose You?
I’m in the market for new skis. (OK, I’m always in the market for new skis but that’s not my point.) I’ve demoed a pair of Rossignol S7’s and these lovelies pictured here to the left. Despite the fact I’ve skied all my life, I don’t have a lot of technical knowledge of the construction of a […]
Before You Hire A Web Design Firm, Read This
This post will save you heartache and money. Your website can and should be one of the main drivers of leads for your business. Before you hire a web developer, there are some things you should know to ask. The majority of buyers go online to research their purchase decisions and your website needs to […]
The Expanding Role of PR – The Technologist
This is a post I originally wrote as chief content officer for Spin Sucks. Also! I’ll be speaking on this topic at the PRSA Western District Conference in Arizona in April. Will you be there? By now, the conversation around technology and social media should just be a given. But it’s not. Most of us […]
What To Do If Your Brand Gets Slammed
Imagine you’re the founder of a major sporting shoes manufacturer and a national bestselling book has just started a running revolution; one that touts the benefits of running without said expensive running shoes. Not only that, but the book calls your brand out by name and blames you for things like running injuries and deaths […]
The Jargon-Free Explanation of a Digital Marketing Strategist’s Job
Let me ask you this: If your spouse were in a room full of your potential clients, and you weren’t there, would he/she be able to accurately describe what you do? Not just who you are but what you do? As it turns out, a lot of people don’t know what a digital marketing strategist is […]
Your Best Marketing is Solid Product Development
Call me a geek, but nothing warms the heart more than seeing a project or a product so well planned and executed, you will stop at nothing to buy. If you’ve never been out to the Washington Coast, it’s gorgeous: Rustic and stunning. But there isn’t much in terms of towns, retail, dining, and homes. […]