Claim your business page, claim your business page.That was the theme of my presentation yesterday on the subject of location-based marketing. Realizing that it is difficult for small businesses to dedicate time and resources to creating a presence online, there is a huge opportunity for you to engage with your customers and potential customers where […]
Changing Habits to Grow the Business
I’ve been struggling with my entrepreneurial spirit. A loss of focus, and clarity on my next steps to grow my business have given me time to pause, and allow myself to get caught up in working in my business and not on it. (Therefore, I’ve neglected my blog of late.) I am an accidental entrepreneur […]
Tell a Better Brand Story
We devour books, movies, get addicted to TV shows, consume blogs, and online media. Why? because we love a good story. We want to escape, imagine, learn, hope, aspire. As a business owner, we want to be a part of that consumption i.e. the conversation. We want our videos to go viral, and our visits […]
The PR/Blogger Relations Manifesto
I just returned from the Travel Bloggers’ Exchange Conference (TBEX) in NYC. I learned a lot of things and met a lot of great people in both travel writing and PR. At the “Working with PR” panel, it was eye-opening to discover that many bloggers don’t understand the role of PR. I was dismayed, however, […]
Professional Development for Entrepreneurs
How do you spark the passion and fall in love again? Well, many couples might take a second honeymoon or romantic retreat. And what about in our work lives? Don’t we need some sort of romantic retreat with our careers? I’m referring to a working, creative and transformational break surrounded by industry peers, away from […]
Twitter is Not About You
Millions of people are active on Twitter daily to learn, teach and network. If you, as an organization, are on Twitter to broadcast your news, sales and promotions alone, then you have likely been frustrated about “getting it”. Following are some tips to help you build your community, and deepen relationships with your current and […]
My Recipe for Success in 2010
train wreck Originally uploaded by woodleywonderworks Is it over yet? Can I open my eyes? Sure, a lot of you did well in 2009, but I’ll be honest, the year was a train wreck for me and I am pretty happy to ring in a new year with some good lessons learned and a strong […]
How to grow your facebook fan page
AKA, how to throw a great cocktail party. If you’re like me, you give your party guest list a lot of thought so that everyone will have fun, meet new people, and learn something new. Huh, that sounds a lot like what your facebook fan page should do. Gathering an audience/following is key to your […]
Time-Efficient Networking
Speed networking machine Originally uploaded by Richard-G I’ve noticed the biggest reluctance to getting into social networking is related to time management and productivity issues. I say, don’t be afraid. It’s the most efficient way to network and a godsend for those of us in small town who want to broaden their reach. Five reasons […]
Waiting for the party to start – Social Media in a Small Town
It’s the classic fear. You throw a party, and no one shows up. There you are. All dressed up standing there feeling foolish with food, drinks, conversation starters at the ready. And you’re thinking, what if no one shows up?Welcome to social media in a small town. The biggest question I get is how to […]