Lisa Gerber

Advance your idea from concept to reality

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The Secret to Irresistibility

January 23, 2023 by Lisa Gerber Leave a Comment

A for-profit restaurant starts a GoFundMe account and raises $400,000 within a month. What’s the secret?

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Addressing the Tough Topics

January 17, 2023 by Lisa Gerber Leave a Comment

Please join me for a non-walk in the woods today. I was too lazy to actually go walk so, not one to procrastinate or make excuses, I recorded this out on the deck. Inspired by my personal experience with that crazy skin treatment for pre-cancer on my face, I wanted to talk about addressing the […]

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

Part 2: Stories that Get Standing Ovations

January 9, 2023 by Lisa Gerber Leave a Comment

I shared a few ways to level up your storytelling for standing ovations in the last blog, and today I have part two with four more tips.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

What Not To Do If You Want a Standing Ovation

January 2, 2023 by Lisa Gerber Leave a Comment

In part 2 of my series on Stories that get standing ovations I share a “to-don’t.” It follows on the heals of my previous video where I suggested you bring in feelings in and emotions so your audience can experience what the characters experienced. Today, I have suggestions for allowing your audience to interpret their […]

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

Stories that Get Standing Ovations

December 26, 2022 by Lisa Gerber Leave a Comment

What makes a story special? Of course, this question is central to the work I do with leaders and their teams and is something I ponder daily.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Stories That Get Standing Ovations

December 19, 2022 by Lisa Gerber Leave a Comment

Inspired by a recent experience with a client, I’m starting a series called Stories That Get Standing Ovations. I worked with this client to tell her story in five minutes and it moved people to get on their feet, which prompted me to reflect back on our process, the collaboration, and the qualities that give stories standing ovations.

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

When is sharing oversharing?

August 30, 2021 by Lisa Gerber Leave a Comment

It starts with a beautiful wild place to visit. Then, everyone journeys there. The place gets disrespected, trampled, and trashed.

Filed Under: Blog posts, Communications Tagged With: storytelling

Small Adjustments

August 16, 2021 by Lisa Gerber Leave a Comment

Last week I presented to a group of Solo PR professionals on the power of personal storytelling.

Filed Under: Blog posts, Communications Tagged With: storytelling

Try Slow

April 12, 2021 by Lisa Gerber Leave a Comment

“I’m not the creative type.”
I hear that all the time, especially when someone has asked me about the work I do. “Oh, that’s important work,” they say, “I need to be better at storytelling, but I don’t have an interesting story to tell.” Or, “I’m not the creative type. “

Filed Under: Blog posts Tagged With: storytelling

Storylistening

October 26, 2020 by Lisa Gerber Leave a Comment

Good storytelling starts with good storylistening. The better the material (the research, the interviews), the better your story will be.

Filed Under: Communications Tagged With: storylistening, storytelling

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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