Lisa Gerber

Advance your idea from concept to reality

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Joe Johnson on Making Choices, Taking Leaps and Getting After Life

October 19, 2017 by Lisa Gerber 1 Comment

Joe Johnson went from marketing/PR coordinator at the Spokane Convention and Visitors Bureau to Salomon’s outdoor marketing manager in the Americas in a span of seven years. He went from driving his car until it had no gas and staying there until he got his next job, to traveling around North America for a very […]

Filed Under: Breaking Trail Podcast

Dan Abrams on Hard Work, Perseverance and a Goal of No Missed Powder Days

October 13, 2017 by Lisa Gerber Leave a Comment

Today’s episode will change the way you think about thinking big and what success really is. Dan Abrams had an idea. He didn’t know how it would happen or what would come of it. He took calculated risks, he made backup plans in case of worst case scenarios, he overcame “down-on-his-luck moments,” and didn’t think […]

Filed Under: Breaking Trail Podcast Tagged With: entrepreneur

Jill Damman on Moving Onward and Upward from Traumatic Injury

October 5, 2017 by Lisa Gerber 2 Comments

Hi, everyone, the Gear Show podcast is back after a month break and I’m excited. We took some time to refuel on some great interviews and fascinating topics such as living on free breakfast burritos to finally land the dream job and dream life, how to be a dirtbag shopper, and being a sustainable adventurer. […]

Filed Under: Breaking Trail Podcast

When Great Stories Fall Flat

September 22, 2017 by Lisa Gerber Leave a Comment

No one is interested in your great story if your customer experience sucks. I like to shop locally whenever possible but couldn’t find containers I loved for our large plants so I turned to The Google. After some searching around, I was quickly seduced by a beautiful photo of a modern white cylinder container that […]

Filed Under: Content Tagged With: customer experience, nordstrom, patagonia, rei, story

Staying Motivated Through Adversity to Finish Your Own Ironman

August 31, 2017 by Lisa Gerber Leave a Comment

staying motivated through adversity

If we’re being honest, which I always am, I have no desire to do a half or full Ironman. My friend Celeste finished hers in June 2016 and I was at the finish cheering her on. Her first words to me when she exited the finish chute: That sucked. It confirmed for me that my best […]

Filed Under: Breaking Trail Podcast

Storytelling Wins and Fails: Matching the story to the need

August 24, 2017 by Lisa Gerber Leave a Comment

storytelling wins and fails

The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]

Filed Under: Strategy Tagged With: hammer nutrition, storytelling

Trail Running in France and The Creativity of Immersion Travel

August 18, 2017 by Lisa Gerber Leave a Comment

trail running in france

Research by Adam Galinsky, a professor at Columbia Business School, found that immersing yourself in a country outside your own can prompt mental change, including increased creativity. Creativity is related to neural pathways and influenced by daily life, including your habits or surroundings, The Atlantic reports. Experiencing new things can create new connections in the […]

Filed Under: Breaking Trail Podcast

Planning and Organization: What’s in Your Summer Backpack?

August 11, 2017 by Lisa Gerber 4 Comments

Today’s episode is going to give you gear barn envy and if you are a Type A kind of person, you will love the way Jeff Thompson plans his summer camping trips. I’ll give you a hint: lists, lists, and refined lists (based on experience).  I don’t know about you but it never fails; I […]

Filed Under: Breaking Trail Podcast Tagged With: backpacking, hiking, summer

The Hydration Debate: Drink Before You’re Thirsty? or Nonsense?

August 4, 2017 by Lisa Gerber Leave a Comment

hydration debate

Today’s episode might change the way you think about hydrating. I think I’d rather be hungry than thirsty. There are different degrees of both, so I can’t say this with certainty. But I remember a time in elementary school we went on a field trip and at the end of the day, I was so […]

Filed Under: Breaking Trail Podcast

Thinking Your Way from Mediocre to Elite

July 28, 2017 by Lisa Gerber 4 Comments

mental toughness

I often wonder how the professional athletes make the foul shot when the stadium is thumping. Or how they drive the golf ball on the cutthroat round of the Masters Tournament. Because my version of that foul shot is hopping into a new business client meeting, or the moments before a webinar starts, or I […]

Filed Under: Breaking Trail Podcast

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