The first few months of your blog can be lonely. Frustrating. It will make you wonder if all the work is worth it. It’s not generating phone calls and the submission form lays fallow. You’ve got a lot to do, and this blogging thing might be a waste of time. Do not fear; do not give […]
The Trajectory of Karma
I read The Groveling Email, not with feelings of vindication or satisfaction, but of embarrassment for the sender. Karma really does have a way of working its magic. In many professional relationships, one person typically has the “power” or the upper hand. I don’t like to look at things and relationships as so black and white but let’s […]
the legacy of a dog
If you follow me on Facebook or know me, you know I lost my baby Jackson this week. As much as I hate to be predictable, I have to tell you a story or two. We didn’t think he would have a long life. From 8 months old, Jackson was plagued with major joint issues […]
So You Want To Be A “Thought Leader”
The other day, I came across a LinkedIn Profile with “thought leader” in the bio headline. Aspiring to be a thought leader in the industry is admirable. Saying it about yourself might be less impressive. This is how we sell ourselves our now – by being authoritative on a subject matter or perspective related to […]
A Model Example on How to Respond to a Crisis Situation
When a reputation crisis surfaces, all eyes are on the alleged “offending party” to see how they will respond or react. It’s often not the actual event that can be the do or die for the brand, but their response the situation. The U.S. Olympic speedskating team voted to change speedsuits from the special ones […]
Being Picky On The Epic Journey
When I was offered a “dream job” in the mountains a little over 10 years ago, I didn’t think twice about jumping at the opportunity. I was scared to leave my home in Seattle, my friends, my good job, my nice condo. But I had known for awhile I was ready to go back to […]
Making Good Things Happen
I love the winter Olympics. I’m especially motivated by the cross country racing, having done my first real nordic race last weekend and now I’m hooked. But Julia Mancuso won my heart tonight when she said this after a surprise bronze medal;her fourth Olympic medal, the most an American female skier has ever won. “The […]
Crescendo Music: The Melted Cheese On Your Content Strategy
I’m not a mom but I know the secret to getting your kids to eat their broccoli: Cover it with melted cheese. Anything tastes delicious with some cheese! The critics’ choice for best Superbowl ad was Budweiser’s Puppy Love based on a “variety of metrics.” I do think it’s very cute and I love animals. […]
Growth Hacking and Newsjacking The Right Way
I like the idea of growth hacking as a logical strategy to get product to market. It assumes an intelligence level in your audience that is too often overlooked with gimmicky and spammy paid ads, or other tactics I’ll talk about in a few paragraphs that seek attention, but don’t really help the buyer to […]
Step Up Your Writing From Snoozefest to Rockstar
There are two kinds of people. There aren’t really but for the context of this post, there are. 1: Those who you enjoy talking to so much, you lose your peripheral vision. In other words, you don’t notice what else is going on the room. People move about, come in, and leave, but you are […]
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