I attended World Domination Summit (WDS) last weekend with one goal in mind: To solidify an idea I have in my head about the evolution or next iteration of Big Leap Creative and figure out how to communicate (and sell) that idea. Often with new ideas, the issue is executing them. That’s not my problem. […]
Are We Gamifying Life?
I was denied a favor the other day. It was fairly insignificant, but I was surprised, mostly because I had an expectation; one in which a favor would be returned. But I’m supposed to do favors without expecting anything in return. Which made me wonder about this idea of social capital – that you help […]
I don’t have an accent; everyone else does
I spent Sunday night deep in the farmland of Kansas visiting my stepdaughter and her family. You’ve more than likely seen this countryside as you whizz by on the interstate, but we were at least an hour from the nearest interstate highway – off one of those exits with a long straight road that disappears […]
The Future of Search is … Marketing
I know. There is a lot of change in the world of search and you can’t keep up. You know it’s critical to your business to be found online but SEO just sounds complex and overwhelming. I’m going to help dissect this – because we can stop worrying about the day to day changes – […]
Faking It the First Time
I embellished my restaurant experience to land my first fine dining server position in 1989. I’d only waited tables for a few months but said I’d done so for years. No one wants to be first, and let you be their guinea pig. So we sort of fake it that first time in order to […]
Write it Down
It drives me crazy when the server takes your order without writing it down and either gets it wrong, or has to come back to verify a detail. But actually that’s not what this is about. This is about why I think the book The Secret is a crock. The recession affected our household in […]
I’ll Have What She’s Having.
SxSW Interactive credits much of its explosive growth to Twitter. Twitter went live a few months prior to the event which proved to be a huge launchpad for the social network. This is one of many things I learned from Hugh Forrest, SxSW’s Interactive director in his keynote this weekend at Counselors Academy Spring Conference. […]
If You Can’t Hire Well, Don’t Hire At All
I was reading Erika Napoletano’s take on the Taco Bell debacle when I was suddenly flooded with memories of the time I had to hire a staff. It was the first and last time. But first, if you didn’t know, Taco Bell had a little issue with an employee licking a stack of taco shells […]
A Story With Two Lessons
I was reminded yet again just a few weeks ago that not everything is about me. I’m sharing the story because it has not one, but two lessons: First, our natural tendency is to jump to the most paranoid conclusions and second, Triberr is a really good tool for boosting blog traffic and search engine ranking. […]
Show Up
I do this supremely dorky thing in the morning before I even open my eyes: I smile. The sun streams directly through my window and onto my face, making me feel like I’m starring in my own Downy commercial. Every morning. And as much as I laugh at myself, for doing this, I do it […]
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