Lisa Gerber

Advance your idea from concept to reality

Three Things GoPro Does To Connect With Audience. That you can do, too.

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I trail run regularly with my faithful black lab Pepper and she’s a perfect trail buddy protecting me from wildlife and setting a mean pace. But every now and then she picks up a scent and disappears just out of sight, but not out of earshot. I’ll hear her bark, and she’ll come sprinting back […]

Change the World And Still Make it to Your Next Meeting

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In her book, Thrive, Arianna Huffington tells the story of her daughter’s fifth birthday. They celebrated with mermaid cake, presents, balloons, and a party. That weekend, when both Arianna and her daughter were volunteering at Children of Mine, a center for children in need, another girl was celebrating her fifth birthday: With a chocolate chip […]

Getting Beyond Blogging To An Empty Room

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The first few months of your blog can be lonely. Frustrating. It will make you wonder if all the work is worth it. It’s not generating phone calls and the submission form lays fallow. You’ve got a lot to do, and this blogging thing might be a waste of time. Do not fear; do not give […]

The Trajectory of Karma

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I read The Groveling Email, not with feelings of vindication or satisfaction, but of embarrassment for the sender. Karma really does have a way of working its magic. In many professional relationships, one person typically has the “power” or the upper hand. I don’t like to look at things and relationships as so black and white but let’s […]

the legacy of a dog

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If you follow me on Facebook or know me, you know I lost my baby Jackson this week. As much as I hate to be predictable, I have to tell you a story or two. We didn’t think he would have a long life. From 8 months old, Jackson was plagued with major joint issues […]

So You Want To Be A “Thought Leader”

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The other day, I came across a LinkedIn Profile with “thought leader” in the bio headline. Aspiring to be a thought leader in the industry is admirable. Saying it about yourself might be less impressive. This is how we sell ourselves our now – by being authoritative on a subject matter or perspective related to […]

A Model Example on How to Respond to a Crisis Situation

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When a reputation crisis surfaces, all eyes are on the alleged “offending party” to see how they will respond or react. It’s often not the actual event that can be the do or die for the brand, but their response the situation. The U.S. Olympic speedskating team voted to change speedsuits from the special ones […]

Being Picky On The Epic Journey

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When I was offered a “dream job” in the mountains a little over 10 years ago, I didn’t think twice about jumping at the opportunity. I was scared to leave my home in Seattle, my friends, my good job, my nice condo. But I had known for awhile I was ready to go back to […]