Lisa Gerber

Advance your idea from concept to reality

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The Strategic Way To Respond To Negative Reviews

August 5, 2013 by Lisa Gerber 13 Comments

Negative reviews are not fun. It doesn’t matter if you’re the employee or the business owner, we tend to take these things personally. And get emotional. And those are two things that need to be eliminated before any reaction or response occurs. Sometimes you might have deserved it – something slipped through the cracks and […]

Filed Under: Social media Tagged With: google places, reputation management, reviews, tripadvisor, yelp

How To Get Found If No One Is Looking For You

August 2, 2013 by Lisa Gerber Leave a Comment

get found

I have a friend who knows he should be online, but he doesn’t know where to start. More importantly, people aren’t Googling his <insert product/service> here. So why should he bother optimizing his online content to be found in searches? I hear this often and you’re not alone. If your prospects don’t know your service […]

Filed Under: Strategy Tagged With: content strategy, seo

Big Leaps Are Made of Baby Steps

July 29, 2013 by Lisa Gerber 5 Comments

big leaps and baby steps

“You guys, we seriously need to get organized.” My family still makes  fun of me for saying this on a pit stop during our road trip down to Rehoboth Beach. The car was a mess! And it was driving me nuts! There were games scattered, and trash on the floor. I couldn’t continue on the […]

Filed Under: Entrepreneur Tagged With: getting things done, James altucher, scrivener

Confessions of a Recovering Commitment-Phobe

July 26, 2013 by Lisa Gerber 5 Comments

The Big Leap series has been resurrected! Every Friday, we share a big leap from a guest contributor. Here is Ifdy Perez, and look at how beautiful she looks in this photo. Please thank her for sharing this beautiful story. I know it was a big leap for her just to do so.  I didn’t […]

Filed Under: Take a Big Leap

Are You Overlooking A Segment of Your Customers?

July 23, 2013 by Lisa Gerber 9 Comments

overlooking customers

I’m training for the Cutthroat Classic and it’s 32 days away according to my beloved Runkeeper App. This past weekend, my program had me slated to do 10 miles. Coincidentally, there was a 10-mile race happening up here at my home, on the trails I run three times a week. But I decided not to do […]

Filed Under: Communications Tagged With: cutthroat classic

Real Bosses Like Chick Flicks

July 19, 2013 by Lisa Gerber 4 Comments

In college I fancied myself a feminist. I was a French major and my thesis advisor, a French woman, was one. She was supremely cool and I wanted to be her. The topic I chose was about the great women behind the kings in 17th and 18th Century France, and the very influential role they […]

Filed Under: Entrepreneur

How To Tell a Better Story

July 16, 2013 by Lisa Gerber 9 Comments

how to tell a better story

It’s unfortunate, the words “Tell a story” have become as cliché as “be authentic.” But we all love a good story, and some are good at storytelling while others, not so much. Whether you are speaking publicly, at a cocktail party, doing a video or writing, we can all do better at storytelling. In fact, […]

Filed Under: Communications

Good Friends Push Each Other Off The Cliff

July 12, 2013 by Lisa Gerber 13 Comments

giving birth to new ideas

I attended World Domination Summit (WDS) last weekend with one goal in mind: To solidify an idea I have in my head about the evolution or next iteration of Big Leap Creative and figure out how to communicate (and sell) that idea. Often with new ideas, the issue is executing them. That’s not my problem. […]

Filed Under: Communications Tagged With: mana ionescu, nancy duarte, pam slim, tom garrity, world domination summit

Are We Gamifying Life?

July 9, 2013 by Lisa Gerber 12 Comments

social capital

I was denied a favor the other day. It was fairly insignificant, but I was surprised, mostly because I had an expectation; one in which a favor would be returned. But I’m supposed to do favors without expecting anything in return. Which made me wonder about this idea of social capital – that you help […]

Filed Under: Communications

I don’t have an accent; everyone else does

July 3, 2013 by Lisa Gerber 1 Comment

get more done doing less

I spent Sunday night deep in the farmland of Kansas visiting my stepdaughter and her family. You’ve more than likely seen this countryside as you whizz by on the interstate, but we were at least an hour from the nearest interstate highway – off one of those exits with a long straight road that disappears […]

Filed Under: Entrepreneur Tagged With: arianna huffington, porter gale, srinivas rao, third metric

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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