I’m pleased to announce I’ve returned from the near dead to publish this post this morning. Unlike the past 36 hours, I’m overjoyed to have the energy to go on this morning’s dog walk; to actually want to eat something; and that my brain is willing to cooperate and think. There is nothing worse than […]
Five Ideas to Create Content
A few weeks ago, I wrote about How to Tell a Better Story. My goal was to help you be less snooze-fest with your corporate stories. I still get the question, “what should we talk about?” We sell catalytic converters, photocopy machines, paint for transformer boxes. We don’t have epic stories. The following is a modified […]
The Strategic Way To Respond To Negative Reviews
Negative reviews are not fun. It doesn’t matter if you’re the employee or the business owner, we tend to take these things personally. And get emotional. And those are two things that need to be eliminated before any reaction or response occurs. Sometimes you might have deserved it – something slipped through the cracks and […]
How To Get Found If No One Is Looking For You
I have a friend who knows he should be online, but he doesn’t know where to start. More importantly, people aren’t Googling his <insert product/service> here. So why should he bother optimizing his online content to be found in searches? I hear this often and you’re not alone. If your prospects don’t know your service […]
Big Leaps Are Made of Baby Steps
“You guys, we seriously need to get organized.” My family still makes fun of me for saying this on a pit stop during our road trip down to Rehoboth Beach. The car was a mess! And it was driving me nuts! There were games scattered, and trash on the floor. I couldn’t continue on the […]
Confessions of a Recovering Commitment-Phobe
The Big Leap series has been resurrected! Every Friday, we share a big leap from a guest contributor. Here is Ifdy Perez, and look at how beautiful she looks in this photo. Please thank her for sharing this beautiful story. I know it was a big leap for her just to do so. I didn’t […]
Are You Overlooking A Segment of Your Customers?
I’m training for the Cutthroat Classic and it’s 32 days away according to my beloved Runkeeper App. This past weekend, my program had me slated to do 10 miles. Coincidentally, there was a 10-mile race happening up here at my home, on the trails I run three times a week. But I decided not to do […]
Real Bosses Like Chick Flicks
In college I fancied myself a feminist. I was a French major and my thesis advisor, a French woman, was one. She was supremely cool and I wanted to be her. The topic I chose was about the great women behind the kings in 17th and 18th Century France, and the very influential role they […]
How To Tell a Better Story
It’s unfortunate, the words “Tell a story” have become as cliché as “be authentic.” But we all love a good story, and some are good at storytelling while others, not so much. Whether you are speaking publicly, at a cocktail party, doing a video or writing, we can all do better at storytelling. In fact, […]
Good Friends Push Each Other Off The Cliff
I attended World Domination Summit (WDS) last weekend with one goal in mind: To solidify an idea I have in my head about the evolution or next iteration of Big Leap Creative and figure out how to communicate (and sell) that idea. Often with new ideas, the issue is executing them. That’s not my problem. […]
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