Lisa Gerber

Advance your idea from concept to reality

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Don’t Let Your Automated Tools Turn You Into The Tool

April 15, 2013 by Lisa Gerber Leave a Comment

dont let automated tools make you a tool

and The Beauty of Please and Thank You. I wasn’t going to respond to the RFP (request for proposal). I usually don’t. They take a toll in terms of time and resources, the odds of wining are typically really slim, and sometimes the process is just a formality. They know who they want, but are required […]

Filed Under: Communications Tagged With: automated marketing, ryan solutions, viewpoints

Life Outside the Comfort Zone

April 12, 2013 by Lisa Gerber 3 Comments

Today’s Flash Friday post is written by Rusty Speidel. Each Friday, I invite a guest to share something personal: Some way they’ve balanced ambition with happiness; achieved a personal goal; and/or a way they have converted an idea into action.  If you have a story you’d like to share in a guest post, please contact me here.  “Everything […]

Filed Under: Take a Big Leap

Can Marketing Break the Grammar Rules?

April 10, 2013 by Lisa Gerber 28 Comments

marketing break the rules

I won second prize in a really difficult grammar contest against a room full of PR agency owners and CEOs.  I like to talk about that as frequently as possible. I almost didn’t get married because in our very first argument in the first month we were dating, I interrupted Patrick to tell him “also too” is […]

Filed Under: Communications Tagged With: grammar, taglines

Breaking Up With Friends is Hard To Do

April 8, 2013 by Lisa Gerber 14 Comments

breaking up with friends

I had a friend. I met her when we lived in Aspen. She was the reason I moved to Seattle from Aspen (she was from Seattle) which set me on a new and wonderful path in the Northwest. But she had a crazy boyfriend who made her nuts. We lived thousands of miles apart and […]

Filed Under: Take a Big Leap

Achieving Big Hairy Audacious Goals: 50 by 50

April 5, 2013 by Lisa Gerber 3 Comments

Big hairy audacious goals

Today’s Flash Friday post is written by Denise Harrison. Each Friday, I invite a guest to share something personal: Some way they’ve balanced ambition with happiness; achieved a personal goal; and/or a way they have converted an idea into action.  If you have a story you’d like to share in a guest post, please contact me here.  I’m especially […]

Filed Under: Take a Big Leap Tagged With: denise harrison, goals, marathons

Use Video To Improve Conversion Rates

April 2, 2013 by Lisa Gerber 8 Comments

use video to improve conversion

Ahhhh! I did a video. I did it because I started to write this blog post and realized I can’t possibly write a blog post about how easy it is to do your own video and not actually do a video. Also, today is the second day this year I was able to sit out […]

Filed Under: Strategy

Taking A Big Leap

March 29, 2013 by Lisa Gerber 15 Comments

Taking that big leap

Today’s Flash Friday post is written by me. We had to reschedule today’s guest author so I’m filling in and talking about one of my favorite subjects; Big Leaps. Each Friday, I invite a guest to share a personal story: Some way they’ve balanced ambition with happiness; a personal goal achieved or in process; and/or […]

Filed Under: Take a Big Leap Tagged With: taking leaps

Why Do Buyers Choose You?

March 27, 2013 by Lisa Gerber 5 Comments

why do buyers choose you

I’m in the market for new skis. (OK, I’m always in the market for new skis but that’s not my point.) I’ve demoed a pair of Rossignol S7’s and these lovelies pictured here to the left. Despite the fact I’ve skied all my life, I don’t have a lot of technical knowledge of the construction of a […]

Filed Under: Strategy

I’ll Show My Apps If You Show Yours

March 25, 2013 by Lisa Gerber 9 Comments

apps for productivity

This may or may not be a blatant attempt to see your apps by showing mine. But also, you’ve asked me, so I thought I’d share. I work with clients all over the country; some of whom I’ve never met in person. Because of that, I can conduct business anywhere thanks to the cloud and some […]

Filed Under: Entrepreneur Tagged With: apps, productivity, time management

The Four Most Joyous Words

March 22, 2013 by Lisa Gerber 4 Comments

going freelance

Today’s Flash Friday post is written by Al Lemire. Each Friday, we share something personal: A personal goal or some way we find to achieve balance in our harried, busy professional lives. If you have a story you’d like to share in a guest post, please contact me here. The four most joyous words in the world: […]

Filed Under: Take a Big Leap

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