It’s Summer, and in that vein, I have some lighter reading for you today. If you’re like me, you try to slow down a notch – take off early on Fridays (or take them off altogether), and indulge in that Summer reading list, a little lighter fare than you might normally treat yourself too. Today, I […]
Marketing Your Brand While You Sleep
Creating your own branded content and having a social presence is great, but the key to growth and expansion of your networks is getting others to talk about you on social media. When this happens, you can be sleeping and people are marketing your brand. I mentioned this recently at a conference: Shine the light […]
Managing Your Yelp Presence
As we drove into Coeur d’Alene, Idaho this weekend, I consulted Yelp to find a place for lunch. We found our place – 64 reviews, with a 4 1/2 star rating. The photos looked good and menu was right up our alley. Purely for the entertainment value, I read some of the one-star reviews out […]
How To Track Video Views To Convert Prospects to Buyers
Are you using video in your marketing? It’s pretty mesmerizing and effective if done right. And despite what you might think, does not require a big budget. If you are using video, that’s great. Have you ever wanted to track exactly who is watching it so you could follow up? I thought this would be […]
The Trajectory of Karma
I read The Groveling Email, not with feelings of vindication or satisfaction, but of embarrassment for the sender. Karma really does have a way of working its magic. In many professional relationships, one person typically has the “power” or the upper hand. I don’t like to look at things and relationships as so black and white but let’s […]
Should We Outsource Social Media?
When I was a kid, my parents made me (and my sister) go to ski school. They’d take us on ski vacations to Colorado and put me in weeklong clinics. I didn’t like it at the time. I was young enough I still wanted to hang out with my parents. My Dad wanted me to […]
Three Ways To Use Big Data in Small Business
Thanks to Adria Saracino for today’s guest post on Big Data. She’s going to help us understand how to use the overload of information to our advantage. Big data creates value across multiple sectors, increasing productivity, providing transparency of information, and improving personalization, according to the McKinsey Global Institute. While the exact direction big data will take […]
The Strategic Way To Respond To Negative Reviews
Negative reviews are not fun. It doesn’t matter if you’re the employee or the business owner, we tend to take these things personally. And get emotional. And those are two things that need to be eliminated before any reaction or response occurs. Sometimes you might have deserved it – something slipped through the cracks and […]
Five Steps To Better Online Engagement
I’m frequently asked by overwhelmed small business owners where to even begin and how to make this whole online world manage-able for them. You guys are out there doing everything yourself, I know. You also have a life outside of your business and there’s this thing called sleep, too. Today I’m going to back up […]
WIth Google Reader Gone, Is Feedburner Next?
With the announcement of Google Reader’s imminent demise, now is a good time to switch your blog’s RSS feed from Feedburner to Feedblitz if you haven’t already. I’m going to get a little geekier than I normally do here today, but I’ve been sharing the following information with my clients so it seemed only appropriate […]