Lisa Gerber

Advance your idea from concept to reality

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Storytelling as a Courtship

January 18, 2021 by Lisa Gerber Leave a Comment

I recently had a conversation with a client who is in the midst of a rebrand. She was reviewing her fourth round of logo ideas and wanted my advice. She felt like the logo didn’t communicate a particular aspect of the brand and wanted to work out how best to do that.

Filed Under: Blog posts, Communications Tagged With: stories

Putting Your Stuff Out in the World

November 9, 2020 by Lisa Gerber Leave a Comment

I recorded a video the other day to share a thought I had on listening for great stories. I watched it afterward and sat on it for days. Why can’t I be natural on video? IT drives me crazy.

Filed Under: Communications Tagged With: podcast, stories

The Stories We are Told

July 1, 2020 by Lisa Gerber Leave a Comment

The stories we are told influences our belief system. This email would normally come to you on Sunday morning. I know you didn’t notice it didn’t come. It’s OK, I don’t expect you to pay that close attention (and I mean that in the most un-passive aggressive kind of way) Sunday morning is my own internal metric and I am not happy with myself if I don’t make it.

Filed Under: Communications Tagged With: stories

Step Up Your Writing From Snoozefest to Rockstar

January 13, 2014 by Lisa Gerber Leave a Comment

tell a better story

There are two kinds of people. There aren’t really but for the context of this post, there are. 1: Those who you enjoy talking to so much, you lose your peripheral vision. In other words, you don’t notice what else is going on the room. People move about, come in, and leave, but you are […]

Filed Under: Content Tagged With: blue jeans bar, content, dove, stories

Old Gear, New Year: Duct Tape and Ass Ends Made of Beach Umbrella

December 30, 2013 by Lisa Gerber Leave a Comment

I replaced these running shoes in October. Reluctantly. These shoes have taken me on the best running year of my life faithfully taking me up and down mountains and to finish lines in better time than ever before. They’ve carried me through the streets of Boston, Austin, Washington DC, and Phoenix; on the trails around […]

Filed Under: Content Tagged With: patagonia, running, stories, yvon chouinard

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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