I’m always fascinated by the follow-up questions I receive when someone asks what I do for a living. I’m in PR with an emphasis on digital communications. I usually wait with anticipation because I always get something good: “Oh, can you manage our Facebook page?” “You’re in advertising!” “Are you in charge of Sandpoint.com?” Another […]
How To Think Like A Photographer. From a Photographer.
Today I welcome my good friend and professional photographer Al Lemire back to the blog. We all think, thanks to Instagram, we’re professional photographers now. Well, it’s not that easy – I asked Al to help us with some tips on taking our own photographs and to help us determine when we need to bring […]
Three Questions To Ask When Responding To PR Crisis
You may have read about the Tesla tussle with the New York Times earlier this year. (I hadn’t until recently – I just came out from under my rock.) Reporter John Broder wrote a scathing review about the electric Model S. He described a nightmare of a road trip with the car stalling in the cold Northeast temps complete […]
Taking a Stand Vs. Making a Statement
This is a slightly modified version of my post for Vocus that ran last month. Some of the subject matter might seem old, but the topic isn’t. I’m still thinking about Miley Cyrus. I can’t look away! Help! Most of us are wondering who her team of advisors and consultants are. Over a conversation with friends, someone […]
How Ten Years as a Waiter Prepped Me for Life
I started my “career” as a fine dining waiter. At the time, I thought I was being a slacker. I didn’t know what I wanted to do with my life. Now, I look back on it as a very formative and productive time. In fact, I think everyone should spend time waiting tables. You want […]
How To Run a Successful Kickstarter Campaign
Working closely with my client, we recently successfully completed a Kickstarter campaign to fund their vegan bistro in the East Bay, California. It was funded, we drank heavily, and I’m now sober enough to share with you the lessons learned. 1. Kickstarters are not for the faint of heart. Oy. Do not underestimate the amount of […]
Remembering Without the Reminders
Two weeks ago I was on a quick brain break in the middle of my work day, scrolling through Facebook to catch up with the outside world. The title of an article caught my eye about a camper being struck by a falling tree and killed. I normally wouldn’t click on something like that but […]
Are You Soft Selling Yourself Out of Business?
I’ve been a bad digital friend lately. It gives me one more reason as a nice Jewish girl to feel guilty about something. I know better than to give you excuses. We make time to do the things we find important. Each excuse would only indicate how many items rank above in priority the very […]
How To Convert Customers With Your Corporate Stories
I’m very goal oriented and I’m guessing you are too; especially when it comes to your marketing. You are working hard, cranking out content but it’s not moving the needle. The C-suite is disappointed and you have to make a change fast. Ask yourself a few questions related to the strategy behind the corporate story […]
Are You Overlooking A Segment of Your Customers?
I’m training for the Cutthroat Classic and it’s 32 days away according to my beloved Runkeeper App. This past weekend, my program had me slated to do 10 miles. Coincidentally, there was a 10-mile race happening up here at my home, on the trails I run three times a week. But I decided not to do […]
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