Lisa Gerber

Advance your idea from concept to reality

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How To Tell a Better Story

July 16, 2013 by Lisa Gerber 9 Comments

how to tell a better story

It’s unfortunate, the words “Tell a story” have become as cliché as “be authentic.” But we all love a good story, and some are good at storytelling while others, not so much. Whether you are speaking publicly, at a cocktail party, doing a video or writing, we can all do better at storytelling. In fact, […]

Filed Under: Communications

Good Friends Push Each Other Off The Cliff

July 12, 2013 by Lisa Gerber 14 Comments

giving birth to new ideas

I attended World Domination Summit (WDS) last weekend with one goal in mind: To solidify an idea I have in my head about the evolution or next iteration of Big Leap Creative and figure out how to communicate (and sell) that idea. Often with new ideas, the issue is executing them. That’s not my problem. […]

Filed Under: Communications Tagged With: mana ionescu, nancy duarte, pam slim, tom garrity, world domination summit

Are We Gamifying Life?

July 9, 2013 by Lisa Gerber 13 Comments

social capital

I was denied a favor the other day. It was fairly insignificant, but I was surprised, mostly because I had an expectation; one in which a favor would be returned. But I’m supposed to do favors without expecting anything in return. Which made me wonder about this idea of social capital – that you help […]

Filed Under: Communications

Faking It the First Time

June 25, 2013 by Lisa Gerber 14 Comments

Lisa and Arianna Huffington

I embellished my restaurant experience to land my first fine dining server position in 1989. I’d only waited tables for a few months but said I’d done so for years. No one wants to be first, and let you be their guinea pig. So we sort of fake it that first time in order to […]

Filed Under: Communications Tagged With: arianna huffington, geoff livingston, Vocus demand success

A Story With Two Lessons

June 4, 2013 by Lisa Gerber 7 Comments

I was reminded yet again just a few weeks ago that not everything is about me. I’m sharing the story because it has not one, but two lessons: First, our natural tendency is to jump to the most paranoid conclusions and second, Triberr is a really good tool for boosting blog traffic and search engine ranking. […]

Filed Under: Communications

Five Lessons on Living Life

May 14, 2013 by Lisa Gerber 4 Comments

life advice

I was born on Mothers Day Weekend and every year my grandmother loved to tell me the story about our Rabbi, who in his sermon that week said he had just been in to visit the most bee-UTIFUL mother with her most bee-UTIFUL baby. “What a Mothers Day gift,” he said.  And of course, I […]

Filed Under: Communications Tagged With: independence, life lessons, mothers day

Should You Pull The Plug or The Trigger, and When?

May 6, 2013 by Lisa Gerber 10 Comments

the art of when

Yesterday I had an 800-word draft written to publish this morning and I hated it. I kept writing because I thought I’d get somewhere good with it. It happens every now and then: Keep writing until you get to the good stuff. I might have to delete the first 500 words but that’s part of […]

Filed Under: Communications Tagged With: fear, kenny rogers, launch, seth godin, timing

The New SEO of Content Marketing

May 1, 2013 by Lisa Gerber 23 Comments

SEO of content marketing

My friend Karol, a nutritionist, often threatens to write a book on “How to Lose Weight.” She said it will be one page. “Eat less and exercise more.” On that note, I could write a one-page book on SEO. “Write awesome content.” Over-simplification? On both counts, yes. But a very good start. You still need […]

Filed Under: Communications Tagged With: Andy Crestodina, content marketing, sean mcginnis, seo, Vocus demand success

How To Safeguard Your Social Media Accounts

April 25, 2013 by Lisa Gerber Leave a Comment

safeguard social media accounts

I was asked, over the weekend, how to safeguard your social media accounts from the possibility of disgruntled employees hijacking them. My advice: Don’t disgruntle your employees. OK, just kidding. It could happen; you never know. You might have to let someone go, or you weren’t even aware, but someone leaves, and they take access […]

Filed Under: Communications Tagged With: AP Twitter account, disgruntled employees, safeguard, social media accounts

The Elixir That is Laughter

April 22, 2013 by Lisa Gerber 2 Comments

elixir that is laughter

I’ve been relatively quiet on the blog this past week paying my respects to the insanity happening in our world. There seems to be no better topic for breaking the silence than the elixir that is laughter. Stop now and think back to the last time you had a really good laugh. What comes to […]

Filed Under: Communications Tagged With: Clayton Fletcher, laughter in business, peppercom, presentations, stand-up comedy, victor borge

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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