Hi everyone, I’m back from traveling around the East Coast the past 12 days in the middle of my month of Down Time. It’s been six years since we last visited my in-laws in beautiful central Virginia, and from there we headed up to central New York to spend time with my grandmother, and to see […]
The Problem With Your Email Marketing
A couple weeks ago, Barrett Rossie asked me about email marketing and how to do it well to generate and manage leads. I’m not sure I gave him a very good answer at the time, and I’ve given it more thought. Email marketing is “easy” in theory and there is no shortage of blog posts […]
Prepare to Become an Outstanding Public Speaker
I’ve spent too many hours sitting through mediocre presentations in my lifetime, so I’ve been giving this topic some serious thought. Public speaking is nerve wracking. It takes a lot of work, and whether you’re new or experienced, the feeling doesn’t dissipate. I’ve only done a handful of speaking engagements so I’m far from an […]
Why I Fired a Travel Writer
I know I promised to blog more in a recent post. But I’m also a big fan of a balanced life and my client work has taken priority, as well as playing in all this amazing snow with my husband and dogs, so my blog has suffered. In my defense, I have done two speaking […]
Brand Loyalty – What Really Matters
Cup of Coffee by naotakem It all started with my morning coffee. I make Peet’s coffee at home because I love the taste. It has nothing to do with the packaging, and whether it’s noisy or not. It has nothing to do with the logo, and whether I like it or not. It’s because it […]
Tell a Better Brand Story
We devour books, movies, get addicted to TV shows, consume blogs, and online media. Why? because we love a good story. We want to escape, imagine, learn, hope, aspire. As a business owner, we want to be a part of that consumption i.e. the conversation. We want our videos to go viral, and our visits […]
Tourism Marketing: Create Experiences, Not Logos
Today is the last day of National Tourism Week. Better late than never, I am throwing in my two cents on the topic: Luxury sport utility vehicles loaded with three thousand dollar mountain bikes pulled into Phil’s Trailhead outside of Bend, Oregon as we geared up for our ride one early May Friday morning. As […]
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