Lisa Gerber

Advance your idea from concept to reality

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The Opposite of Story

April 4, 2022 by Lisa Gerber Leave a Comment

We often learn through contrast, so today, I want to talk about the opposite of story. In understanding what a story is not, we learn more about what a story is and what it can do. 

Filed Under: Blog posts, Communications

Imagination in Stories

March 21, 2022 by Lisa Gerber Leave a Comment

We can learn so much from the great storytellers of our time.

The story starts in the teller’s imagination and finishes in the receiver’s imagination.

Filed Under: Blog posts, Communications

Start by Doing

March 7, 2022 by Lisa Gerber Leave a Comment

Warning: “This is Us” spoiler alert for Season 6, Episode 6, Our Little Island Girl Part 2, dated Feb 22, 2022

Filed Under: Blog posts, Communications

Bearing the Responsibility of Your Story

February 21, 2022 by Lisa Gerber Leave a Comment

Before this month, I didn’t know much about Chloe Kim until I saw her asking for snacks in a press conference shortly after winning a gold medal in the women’s snowboard halfpipe.

Filed Under: Blog posts, Communications

The Time and Place

November 29, 2021 by Lisa Gerber Leave a Comment

Holidays always make me nostalgic and I was thinking about how things become so ingrained in us as kids that we don’t even realize it because we don’t know any different.

Filed Under: Blog posts, Communications

Cheerleaders and Narrative Flips

November 15, 2021 by Lisa Gerber Leave a Comment

I’m on the other side of a very big week, a week that has loomed not only on my calendar but also very heavily on my mind. My book was released (YAY! And more details below), but I gave a new workshop and had some client deliverables. 

Filed Under: Blog posts, Communications Tagged With: From So What? to So Funded!

Story v. Non-Story

November 1, 2021 by Lisa Gerber Leave a Comment

You keep using that word. I don’t think it means what you think it means. – Inigo Montoya, Princess Bride

Filed Under: Blog posts, Communications Tagged With: story

Getting Noticed

September 13, 2021 by Lisa Gerber Leave a Comment

I get asked hard questions a lot, and the answers are always simple, but doing the work for the desired outcome is not.

Filed Under: Blog posts, Communications

When is sharing oversharing?

August 30, 2021 by Lisa Gerber Leave a Comment

It starts with a beautiful wild place to visit. Then, everyone journeys there. The place gets disrespected, trampled, and trashed.

Filed Under: Blog posts, Communications Tagged With: storytelling

Small Adjustments

August 16, 2021 by Lisa Gerber Leave a Comment

Last week I presented to a group of Solo PR professionals on the power of personal storytelling.

Filed Under: Blog posts, Communications Tagged With: storytelling

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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