The term “authentic” (as it relates to communications) is one of those words that gets thrown around quite a bit; so much so in fact, it’s become devoid of any real meaning. We all know we’re supposed to be “authentic” but how to do it or what it is, is not so clear cut. I […]
The Mental Game: Giving Goals the Kiss-Off
If you’ve been following this blog, you know I’ve been doing a fair amount of trail run races over the past few years. I love them because they give me a training goal and they keep me disciplined throughout the year to balance work with getting out in the woods to do something I love. It […]
Integrating Story Into Your Customer Experience
The basic structure of a story is simple enough: you have a protagonist, who goes through some sort of change, by way of a challenge or problem, which is the conflict, and you have the resolution of that conflict. But what about integrating that story into your customer experience? While that sounds easy enough, it’s only […]
The chaos between shitty first draft and final product
It takes me a LOT of hours to put together a new talk, probably more than it should, and there is a part of the process, the part between the shitty first draft* (SFD) and having something worth sharing with the world that is so painful and mentally debilitating, it might be taking a few […]
Taking Control of the Narrative Like Monica Lewinsky, (Finally)
I came out from under a rock over the weekend and watched Monica Lewinsky’s TED Talk The Price of Shame for the first time and my perception of her has completely changed. She was brave, she was honest and heartfelt, and smart. Have you seen it? (embedded below if answer is “no.”) Someone who was in […]
Doing Business On Your Own Terms
A friend once confided in me she got married and had kids at a young age because she thought that’s what you do; get married and have kids. Of course she loves her kids, but knowing what she knows now, she would have done things differently. Then, just last week, a colleague told me she wants to grow […]
The Science of Playfulness and Better Creative Problem Solving
Over the weekend, we adopted a six month old Bernese Mountain Dog puppy. He’s sweet and precious and a bundle of joy, but my first observation as a new puppy mom is there is a lot of crushing of unbridled enthusiasm taking place; much boundary setting and use of restraining words such as “stay” and “no” in […]
Risking More Than you Gain in the Lead Generation Game
There is no shortage of shady practices across the internet but I’m always surprised when well-known, reputable brands engage in questionable, somewhat deceptive practices to improve lead generation and customer retention numbers. These practices aren’t necessarily unethical; certainly not illegal. But basically, they’ve resorted to “tricks” to pull unsuspecting consumers into their web, making it hard for […]
Reverse Engineer the Brand Story With an Obituary
I’m not trying to be morbid here but when I heard Nancy Reagan’s tributes last month after she died, I wondered why it is we wait to let someone else write our obituary after we’re gone. I didn’t know that much about Mrs. Reagan; I’ll be honest. Ronald Reagan was president during the years I […]
How to Compete with the Proliferation of Ideas
I had already started this post prior to my husband Patrick falling during a trail run and fracturing his rib. And with that turn of events, the topic has taken even more meaning: I was in the midst of contemplating the power of two (or more) to create an outcome better than the sum of its parts, both […]
- « Previous Page
- 1
- …
- 15
- 16
- 17
- 18
- 19
- …
- 39
- Next Page »