Last week, my client (and friend) challenged me to tell him what it is we do. I answered that we help businesses be better at digital communications to get somewhere better than they are – “you know, to achieve their own ‘big leap’, get it?” He replied that’s not what he pays us for. Which made […]
Customer-Centric Content: Why and How to Stop Talking About Yourself
Pictured above is a ski trail that leaves the main run and goes somewhere presumably awesome. Someone made it so they must have known what they were doing and clearly others followed. So it must be worth taking, right? And so, we followed in anticipation of untracked powder and a discovered gem. Instead, what happened, […]
Indulging in Some Wanderlust
We sipped cocktails and snacked on duck fat frites in Seattle wondering who was sitting in our seats on a plane over the Pacific. Delta was unable to deliver us on time to make our connection to Tokyo so we had an unexpected layover in Seattle. Disappointing, but we clearly made the most of it. […]
The Value in Open and Shared Knowledge
Recently, while researching how to choose stocks, I came across a helpful article on Motley Fool specifically on selecting stocks for my Roth IRA. Within the article was a reference and a link to Warren Buffet and his system for choosing stocks. Obviously intrigued by his due diligence process, I clicked through to be “rewarded” by an […]
How to Get Powerful Content from Your Best Customers
Feedback from your customers can turn into a variety of forms of content that will feed the top of your funnel and bring you more great customers. At a minimum, you’ll get some effective testimonials but more importantly, if you dig deeper with your questions, you can get case studies and video interviews with those who have had […]
Dreams That Turn Out Not To Be Dreams
Monday morning 5:30 am. NPR reached into my dreams – as it has in the past – to the tune of Major Tom and for a moment there I thought David Bowie had died. It sucked to discover it wasn’t a dream. I thought about what it takes in today’s world to keep something like cancer […]
Four Ideas That Made Me Better
Alan Weiss, PhD, said if you improve yourself (he was referring to your business operations) one percent each day, in 70 days you’ll be twice as good. One percent each day sounds pretty do-able to me. It certainly lightens the load when I wake up each morning and think about how much better I have to get. […]
Marketing Automation Software: Do you need it or not?
On a call with a colleague recently, I mentioned that Big Leap Creative has become a Hubspot Certified Partner. We were talking about businesses staying relevant, looking ahead. I love to mountain bike and one of the things you are told as you navigate tricky single track that winds through the woods at relatively fast […]
Top of the Funnel vs. Middle of the Funnel Content
You’re creating content, email campaigns, white papers and ebooks. You’re engaged in social. Media relations is getting you mentions and expanding awareness. Yet, something doesn’t feel right. It’s not clicking and you think you’re missing the mark. The only problem is, you can’t figure out why because you don’t know what you don’t know. The buyer’s […]
It’s Risky Being Nice. So What?
Hi, everyone! If you are receiving this via email, I hope you enjoy the new template (Thank you Gopostmatic and Danny Brown for turning me on to it.) Now you get the entire post without clicking and you can comment simply by replying to this email. I hope you like! Earlier this month, I had […]
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