Years ago, I wrote a weekly ski column for the Spokesman-Review. (If you click on the link, holy hair.) For one of my articles, I interviewed a girl who had some kind of weird disorder where she stressed out on powder days because she knew in her heart and soul, someone was having a better run than she […]
Three Questions To Ask When Responding To PR Crisis
You may have read about the Tesla tussle with the New York Times earlier this year. (I hadn’t until recently – I just came out from under my rock.) Reporter John Broder wrote a scathing review about the electric Model S. He described a nightmare of a road trip with the car stalling in the cold Northeast temps complete […]
A (Mostly) Fiction Lover’s Reading List to Better Storytelling
We’re going to “fall back” this weekend which means three things: The days are getting darker, and colder, and it’s time to read more! Reading real books, made of paper, in front of the fire with a mug of something delicious, and dogs curled at my feet – that’s how I get over missing the […]
Turning Left To Do Business With You
I left the auto parts store laughing and feeling happy, thinking, “that was fun.” And it all started because I needed a headlamp for my Subaru. (Subaru owners: Do you find yourself doing this often? My headlamps go out a LOT.) Anyway, I was in town with a short list of errands and was mentally […]
Use The Rules of Cycling to Help You Find Your New Groove
Focus on where you want to go, and keep the rubber side down. The rules of mountain biking apply well to life. In high school, more than anything, I wanted to be an artist. I loved art class; I thought my art teachers were hip; and I loved the story it would tell about me […]
The Cost of Being a Nice Brand
Last week, we praised brands that are provocative with purpose. As a counterbalance to the idea of polarizing your audience to build fierce loyalty, let’s explore the idea of just being nice. These are the brands no one can dislike. Let’s find a few common denominators. Rohit Bhargava authored the book Likeonomics. Peter Shankman’s book Nice Companies […]
On Social Proof and Flying Your Freak Flag
According to the Urban Dictionary, your freak flag is your unique, eccentric, creative, adventurous or unconventional self that is unsuppressed by social anxiety. I don’t know about you, but I want that. In a new business proposal last week, I included the following sentence: “If you’d like to read more on the topic, I blogged about it […]
What 5th Grade Peer Pressure Can Teach Us About Achieving Success
My sister, Jackie was 12 years old when the guidance counselor came to her class for a guest presentation. But he realized he had left something in his office. He asked for volunteers to retrieve the items and everyone, eager to get out of the classroom for a few minutes, raised their hands hoping to […]
Taking a Stand Vs. Making a Statement
This is a slightly modified version of my post for Vocus that ran last month. Some of the subject matter might seem old, but the topic isn’t. I’m still thinking about Miley Cyrus. I can’t look away! Help! Most of us are wondering who her team of advisors and consultants are. Over a conversation with friends, someone […]
Perfection Is A Boring Story
I sat across from the food and beverage director. It was 1993 and I was in my third interview for a server position in the Georgian Room, Four Seasons Hotel, Seattle. When you make it this far in the process, it’s hard to screw it up so I felt confident I had the job nailed. […]
- « Previous Page
- 1
- …
- 24
- 25
- 26
- 27
- 28
- …
- 39
- Next Page »