Lisa Gerber

Advance your idea from concept to reality

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Are We Gamifying Life?

July 9, 2013 by Lisa Gerber 12 Comments

social capital

I was denied a favor the other day. It was fairly insignificant, but I was surprised, mostly because I had an expectation; one in which a favor would be returned. But I’m supposed to do favors without expecting anything in return. Which made me wonder about this idea of social capital – that you help […]

Filed Under: Communications

I don’t have an accent; everyone else does

July 3, 2013 by Lisa Gerber 1 Comment

get more done doing less

I spent Sunday night deep in the farmland of Kansas visiting my stepdaughter and her family. You’ve more than likely seen this countryside as you whizz by on the interstate, but we were at least an hour from the nearest interstate highway – off one of those exits with a long straight road that disappears […]

Filed Under: Entrepreneur Tagged With: arianna huffington, porter gale, srinivas rao, third metric

The Future of Search is … Marketing

July 1, 2013 by Lisa Gerber 8 Comments

I know. There is a lot of change in the world of search and you can’t keep up. You know it’s critical to your business to be found online but SEO just sounds complex and overwhelming. I’m going to help dissect this – because we can stop worrying about the day to day changes – […]

Filed Under: Strategy Tagged With: bing, knowledge carousel, semantic search, seo, siri

Faking It the First Time

June 25, 2013 by Lisa Gerber 14 Comments

Lisa and Arianna Huffington

I embellished my restaurant experience to land my first fine dining server position in 1989. I’d only waited tables for a few months but said I’d done so for years. No one wants to be first, and let you be their guinea pig. So we sort of fake it that first time in order to […]

Filed Under: Communications Tagged With: arianna huffington, geoff livingston, Vocus demand success

Write it Down

June 17, 2013 by Lisa Gerber 11 Comments

ideas to create meaningful content

It drives me crazy when the server takes your order without writing it down and either gets it wrong, or has to come back to verify a detail. But actually that’s not what this is about. This is about why I think the book The Secret is a crock. The recession affected our household in […]

Filed Under: Entrepreneur

I’ll Have What She’s Having.

June 12, 2013 by Lisa Gerber 12 Comments

SxSW Interactive credits much of its explosive growth to Twitter. Twitter went live a few months prior to the event which proved to be a huge launchpad for the social network. This is one of many things I learned from Hugh Forrest, SxSW’s Interactive director in his keynote this weekend at Counselors Academy Spring Conference.  […]

Filed Under: Entrepreneur Tagged With: Counselors Academy, Hugh Forrest, SxSW, TechCrunch

If You Can’t Hire Well, Don’t Hire At All

June 7, 2013 by Lisa Gerber 2 Comments

hire well

I was reading Erika Napoletano’s take on the Taco Bell debacle when I was suddenly flooded with memories of the time I had to hire a staff. It was the first and last time. But first, if you didn’t know, Taco Bell had a little issue with an employee licking a stack of taco shells […]

Filed Under: Entrepreneur Tagged With: best practices, hiring, taco bell

A Story With Two Lessons

June 4, 2013 by Lisa Gerber 7 Comments

I was reminded yet again just a few weeks ago that not everything is about me. I’m sharing the story because it has not one, but two lessons: First, our natural tendency is to jump to the most paranoid conclusions and second, Triberr is a really good tool for boosting blog traffic and search engine ranking. […]

Filed Under: Communications

Show Up

May 28, 2013 by Lisa Gerber 2 Comments

I do this supremely dorky thing in the morning before I even open my eyes: I smile. The sun streams directly through my window and onto my face, making me feel like I’m starring in my own Downy commercial. Every morning. And as much as I laugh at myself, for doing this, I do it […]

Filed Under: Entrepreneur

Mountain bike detours, epic single track, and the entrepreneurial path

May 23, 2013 by Lisa Gerber 14 Comments

The people in my life are going to stop talking to me because they find themselves on my blog the next day. That’s my friend Jennifer in the photo. Whenever I go out mountain biking with her, we usually detour from the plan. She always has a better way. “If we go this way…,” it […]

Filed Under: Entrepreneur

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