I know. There is a lot of change in the world of search and you can’t keep up. You know it’s critical to your business to be found online but SEO just sounds complex and overwhelming. I’m going to help dissect this – because we can stop worrying about the day to day changes – […]
Faking It the First Time
I embellished my restaurant experience to land my first fine dining server position in 1989. I’d only waited tables for a few months but said I’d done so for years. No one wants to be first, and let you be their guinea pig. So we sort of fake it that first time in order to […]
Write it Down
It drives me crazy when the server takes your order without writing it down and either gets it wrong, or has to come back to verify a detail. But actually that’s not what this is about. This is about why I think the book The Secret is a crock. The recession affected our household in […]
I’ll Have What She’s Having.
SxSW Interactive credits much of its explosive growth to Twitter. Twitter went live a few months prior to the event which proved to be a huge launchpad for the social network. This is one of many things I learned from Hugh Forrest, SxSW’s Interactive director in his keynote this weekend at Counselors Academy Spring Conference. […]
If You Can’t Hire Well, Don’t Hire At All
I was reading Erika Napoletano’s take on the Taco Bell debacle when I was suddenly flooded with memories of the time I had to hire a staff. It was the first and last time. But first, if you didn’t know, Taco Bell had a little issue with an employee licking a stack of taco shells […]
A Story With Two Lessons
I was reminded yet again just a few weeks ago that not everything is about me. I’m sharing the story because it has not one, but two lessons: First, our natural tendency is to jump to the most paranoid conclusions and second, Triberr is a really good tool for boosting blog traffic and search engine ranking. […]
Show Up
I do this supremely dorky thing in the morning before I even open my eyes: I smile. The sun streams directly through my window and onto my face, making me feel like I’m starring in my own Downy commercial. Every morning. And as much as I laugh at myself, for doing this, I do it […]
Mountain bike detours, epic single track, and the entrepreneurial path
The people in my life are going to stop talking to me because they find themselves on my blog the next day. That’s my friend Jennifer in the photo. Whenever I go out mountain biking with her, we usually detour from the plan. She always has a better way. “If we go this way…,” it […]
How to Get Your $hit Together With Evernote in 30 Minutes
This post is dedicated to the one who knows. She is too shy to be named, but we are all her so it doesn’t matter. We are going in ten million directions. And we’re in stimulus overload. We constantly have ideas so we make lists and take notes. They are everywhere – the notebook by […]
Creating the Content Mission Statement
Having a mission in life as in business helps shine the light on the pathway to your goals. I hate to get all spiritual on you but if you think about it, that’s what it does. And so it stands to reason, having a mission for your content marketing does the same – it helps you […]
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