I was reminded yet again just a few weeks ago that not everything is about me. I’m sharing the story because it has not one, but two lessons: First, our natural tendency is to jump to the most paranoid conclusions and second, Triberr is a really good tool for boosting blog traffic and search engine ranking. […]
Show Up
I do this supremely dorky thing in the morning before I even open my eyes: I smile. The sun streams directly through my window and onto my face, making me feel like I’m starring in my own Downy commercial. Every morning. And as much as I laugh at myself, for doing this, I do it […]
Mountain bike detours, epic single track, and the entrepreneurial path
The people in my life are going to stop talking to me because they find themselves on my blog the next day. That’s my friend Jennifer in the photo. Whenever I go out mountain biking with her, we usually detour from the plan. She always has a better way. “If we go this way…,” it […]
How to Get Your $hit Together With Evernote in 30 Minutes
This post is dedicated to the one who knows. She is too shy to be named, but we are all her so it doesn’t matter. We are going in ten million directions. And we’re in stimulus overload. We constantly have ideas so we make lists and take notes. They are everywhere – the notebook by […]
Creating the Content Mission Statement
Having a mission in life as in business helps shine the light on the pathway to your goals. I hate to get all spiritual on you but if you think about it, that’s what it does. And so it stands to reason, having a mission for your content marketing does the same – it helps you […]
Five Lessons on Living Life
I was born on Mothers Day Weekend and every year my grandmother loved to tell me the story about our Rabbi, who in his sermon that week said he had just been in to visit the most bee-UTIFUL mother with her most bee-UTIFUL baby. “What a Mothers Day gift,” he said. And of course, I […]
Five Steps To Better Online Engagement
I’m frequently asked by overwhelmed small business owners where to even begin and how to make this whole online world manage-able for them. You guys are out there doing everything yourself, I know. You also have a life outside of your business and there’s this thing called sleep, too. Today I’m going to back up […]
Should You Pull The Plug or The Trigger, and When?
Yesterday I had an 800-word draft written to publish this morning and I hated it. I kept writing because I thought I’d get somewhere good with it. It happens every now and then: Keep writing until you get to the good stuff. I might have to delete the first 500 words but that’s part of […]
The New SEO of Content Marketing
My friend Karol, a nutritionist, often threatens to write a book on “How to Lose Weight.” She said it will be one page. “Eat less and exercise more.” On that note, I could write a one-page book on SEO. “Write awesome content.” Over-simplification? On both counts, yes. But a very good start. You still need […]
Agency vs. Consultancy: Redefining success
When I originally founded Big Leap in 2004, the plan was to grow an agency, get acquired, and retire to a countryside home in the South of France. No big deal, right? At the time, that’s what success meant to me; building a team, something bigger than I. I’ve learned a lot about myself and […]
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