This post is dedicated to the one who knows. She is too shy to be named, but we are all her so it doesn’t matter. We are going in ten million directions. And we’re in stimulus overload. We constantly have ideas so we make lists and take notes. They are everywhere – the notebook by […]
Creating the Content Mission Statement
Having a mission in life as in business helps shine the light on the pathway to your goals. I hate to get all spiritual on you but if you think about it, that’s what it does. And so it stands to reason, having a mission for your content marketing does the same – it helps you […]
Five Lessons on Living Life
I was born on Mothers Day Weekend and every year my grandmother loved to tell me the story about our Rabbi, who in his sermon that week said he had just been in to visit the most bee-UTIFUL mother with her most bee-UTIFUL baby. “What a Mothers Day gift,” he said. And of course, I […]
Five Steps To Better Online Engagement
I’m frequently asked by overwhelmed small business owners where to even begin and how to make this whole online world manage-able for them. You guys are out there doing everything yourself, I know. You also have a life outside of your business and there’s this thing called sleep, too. Today I’m going to back up […]
Should You Pull The Plug or The Trigger, and When?
Yesterday I had an 800-word draft written to publish this morning and I hated it. I kept writing because I thought I’d get somewhere good with it. It happens every now and then: Keep writing until you get to the good stuff. I might have to delete the first 500 words but that’s part of […]
The New SEO of Content Marketing
My friend Karol, a nutritionist, often threatens to write a book on “How to Lose Weight.” She said it will be one page. “Eat less and exercise more.” On that note, I could write a one-page book on SEO. “Write awesome content.” Over-simplification? On both counts, yes. But a very good start. You still need […]
Agency vs. Consultancy: Redefining success
When I originally founded Big Leap in 2004, the plan was to grow an agency, get acquired, and retire to a countryside home in the South of France. No big deal, right? At the time, that’s what success meant to me; building a team, something bigger than I. I’ve learned a lot about myself and […]
How To Safeguard Your Social Media Accounts
I was asked, over the weekend, how to safeguard your social media accounts from the possibility of disgruntled employees hijacking them. My advice: Don’t disgruntle your employees. OK, just kidding. It could happen; you never know. You might have to let someone go, or you weren’t even aware, but someone leaves, and they take access […]
The Elixir That is Laughter
I’ve been relatively quiet on the blog this past week paying my respects to the insanity happening in our world. There seems to be no better topic for breaking the silence than the elixir that is laughter. Stop now and think back to the last time you had a really good laugh. What comes to […]
I am not an athlete
Today’s Flash Friday post is written by Vicki Longhini. Each Friday, I ask a guest to share something personal: Some way they’ve balanced ambition with happiness; achieved a personal goal; and/or a way they have converted an idea into action. If you have a story you’d like to share in a guest post, please contact me here. I […]
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