I was born on Mothers Day Weekend and every year my grandmother loved to tell me the story about our Rabbi, who in his sermon that week said he had just been in to visit the most bee-UTIFUL mother with her most bee-UTIFUL baby. “What a Mothers Day gift,” he said. And of course, I […]
Five Steps To Better Online Engagement
I’m frequently asked by overwhelmed small business owners where to even begin and how to make this whole online world manage-able for them. You guys are out there doing everything yourself, I know. You also have a life outside of your business and there’s this thing called sleep, too. Today I’m going to back up […]
Should You Pull The Plug or The Trigger, and When?
Yesterday I had an 800-word draft written to publish this morning and I hated it. I kept writing because I thought I’d get somewhere good with it. It happens every now and then: Keep writing until you get to the good stuff. I might have to delete the first 500 words but that’s part of […]
The New SEO of Content Marketing
My friend Karol, a nutritionist, often threatens to write a book on “How to Lose Weight.” She said it will be one page. “Eat less and exercise more.” On that note, I could write a one-page book on SEO. “Write awesome content.” Over-simplification? On both counts, yes. But a very good start. You still need […]
Agency vs. Consultancy: Redefining success
When I originally founded Big Leap in 2004, the plan was to grow an agency, get acquired, and retire to a countryside home in the South of France. No big deal, right? At the time, that’s what success meant to me; building a team, something bigger than I. I’ve learned a lot about myself and […]
How To Safeguard Your Social Media Accounts
I was asked, over the weekend, how to safeguard your social media accounts from the possibility of disgruntled employees hijacking them. My advice: Don’t disgruntle your employees. OK, just kidding. It could happen; you never know. You might have to let someone go, or you weren’t even aware, but someone leaves, and they take access […]
The Elixir That is Laughter
I’ve been relatively quiet on the blog this past week paying my respects to the insanity happening in our world. There seems to be no better topic for breaking the silence than the elixir that is laughter. Stop now and think back to the last time you had a really good laugh. What comes to […]
I am not an athlete
Today’s Flash Friday post is written by Vicki Longhini. Each Friday, I ask a guest to share something personal: Some way they’ve balanced ambition with happiness; achieved a personal goal; and/or a way they have converted an idea into action. If you have a story you’d like to share in a guest post, please contact me here. I […]
Don’t Let Your Automated Tools Turn You Into The Tool
and The Beauty of Please and Thank You. I wasn’t going to respond to the RFP (request for proposal). I usually don’t. They take a toll in terms of time and resources, the odds of wining are typically really slim, and sometimes the process is just a formality. They know who they want, but are required […]
Life Outside the Comfort Zone
Today’s Flash Friday post is written by Rusty Speidel. Each Friday, I invite a guest to share something personal: Some way they’ve balanced ambition with happiness; achieved a personal goal; and/or a way they have converted an idea into action. If you have a story you’d like to share in a guest post, please contact me here. “Everything […]
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