“What is the difference between TripAdvisor and Foursquare, and where should I focus my attention?” This is a question I get frequently from small business owners. You know I’m about to answer this question with the word “depends,” don’t you? The real question is, are you, a small business owner taking advantage of the local and […]
Differentiate and Be Nice to the Bag Boys
The bag boys at the grocery store hate me. I bring my own bags for a reason. That means I don’t want my wine in it’s own bag, and I don’t need ice cream in an additional bag. I watch and “make suggestions,” and generally drive them up a wall. The ladies at the shop […]
Media Relations vs. Influencer Relations
There really isn’t a difference between media and influencer relations. And I’ll explain. But I’d like to digress first and talk about the future of journalism. Italics mine because I have to laugh at the idea of forecasting the future. Have you seen this special project in the New York Times, Snow Fall: The Avalanche […]
Untangling From The Fetal Position
January 2013 will be remembered as the most difficult and suckiest month of my life. After I wrote that crisis post two weeks ago, our family suffered a tragic loss. It would appear the universe suddenly realized it had overlooked us when it comes to sad events. And decided to quickly catch up this month […]
The Expanding Role of PR – The Technologist
This is a post I originally wrote as chief content officer for Spin Sucks. Also! I’ll be speaking on this topic at the PRSA Western District Conference in Arizona in April. Will you be there? By now, the conversation around technology and social media should just be a given. But it’s not. Most of us […]
What To Do If Your Brand Gets Slammed
Imagine you’re the founder of a major sporting shoes manufacturer and a national bestselling book has just started a running revolution; one that touts the benefits of running without said expensive running shoes. Not only that, but the book calls your brand out by name and blames you for things like running injuries and deaths […]
This is Your Life. Do What You Love
It’s time for the Flash Friday Series! Each Friday, we share something personal: A personal goal or some way we find to achieve balance in our harried, busy professional lives. If you have a story you’d like to share, please contact me here. Today’s post is written by Rusty Speidel. I’ve been a semi-professional musician since I was […]
Four Things I Learned In Crisis Mode
As I type this, I’m on a 6 am flight from Palm Beach to Syracuse due to an emergency on top of an emergency. And I’ll step out into the frigid air with a suitcase full of skirts and flip slops. The outfit I wore driving to the airport in Spokane will have to do […]
Respond To Negative Comments Without Backing Down
Receiving negative comments or harsh criticisms doesn’t necessarily mean you, as the brand, are in the wrong. But dealing with the naysayers without backing down from what you stand for can be a trick. A former employer of mine used to survey the crap out of customers. Everywhere you went, surveys were thrust in their […]
Content Marketing is Just Good Marketing
Any fans of “Miracle on 34th Street” out there? Kris Kringle had all these great ideas. Do you remember? He introduced the idea of creating a massive notebook containing products and services available throughout New York City. If a customer came in looking for something Macy’s didn’t carry, the sales associates would be able to direct […]
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