Lisa Gerber

Advance your idea from concept to reality

Content Marketing is Just Good Marketing

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Any fans of “Miracle on 34th Street” out there? Kris Kringle had all these great ideas. Do you remember? He introduced the idea of creating a massive notebook containing products and services available throughout New York City. If a customer came in looking for something Macy’s  didn’t carry, the sales associates would be able to direct […]

Wishing You a Happy Holiday Season

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Hi. I haven’t forgotten you. I actually had posts scheduled for last Friday, Monday and yesterday. I went back and forth between posting my regular content that was scheduled and writing a reaction to last week’s events (which I did and chose not to publish). And then I decided to stick with what I felt […]

The Jargon-Free Explanation of a Digital Marketing Strategist’s Job

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Let me ask you this: If your spouse were in a room full of your potential clients, and you weren’t there, would he/she be able to accurately describe what you do? Not just who you are but what you do?  As it turns out, a lot of people don’t know what a digital marketing strategist is […]

Reducing the Carbon Footprint: A Life of Alignment

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It’s time for the Flash Friday Series! Each Friday, we share something personal: A personal goal, achievement or some way we find to achieve balance in our harried, busy professional lives. If you have a story you’d like to share, please contact me here. Today’s post is written by Heidi Massey. In 2009, I was happily living […]

Track Your Content Results to Offline Activities

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This is a modified version of a post I wrote for Spin Sucks earlier this year.  Are you tracking the effectiveness of your online content with offline results? Let me step back and explain why I’m asking this question. My Bernese Mountain Dog Jackson is really big. He has hip and elbow dysplasia, poor baby […]

Make Word of Mouth Stupid-Easy For Your Customers

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When the ticket seller handed me my lift ticket to Heavenly Mountain Resort on Thanksgiving morning, he suggested I log into EpicMix so I could track and share my activity on my social networks. Of course, I did exactly as I was told while I rode up the gondola for my first run of the […]