Today is my first day back as the owner of Big Leap Creative and I am rather giddy with excitement. I’ve left this blog highly neglected during my time as chief content officer at Spin Sucks and I make no apologies for it. That was a great adventure; and one where I learned a ton. […]
You Are Here. Now.
I woke up this morning with anxiety. I’m missing one of my favorite days of the year at home; closing day of the ski season at Schweitzer. I couldn’t get the images out of my mind; my friends, and all the locals out on the sunny slopes, stopping for beer at the shack at the […]
Skype Kisses and Text Hugs
We debate the definition of sausage on skype chat. We have a dinner war on facebook, we kiss each other goodnight on facetime. We say good morning every single morning via text. Sometimes, we even video skype and work, without talking. It just makes us feel together. We tried skyping with the dogs but Jackson […]
Embracing Big Change in 2011
There I was, alone in the middle of the Alpine Lakes Wilderness in Washington State. I was perched on a ledge, negotiating my next step as I scrambled up the steep and rocky Aasgard Pass. The lake was straight down below me and the ridge top straight up above me. Six miles into my 18-mile […]
Why I Fired a Travel Writer
I know I promised to blog more in a recent post. But I’m also a big fan of a balanced life and my client work has taken priority, as well as playing in all this amazing snow with my husband and dogs, so my blog has suffered. In my defense, I have done two speaking […]
Location-based Marketing Made Easy
Claim your business page, claim your business page.That was the theme of my presentation yesterday on the subject of location-based marketing. Realizing that it is difficult for small businesses to dedicate time and resources to creating a presence online, there is a huge opportunity for you to engage with your customers and potential customers where […]
Brand Loyalty – What Really Matters
Cup of Coffee by naotakem It all started with my morning coffee. I make Peet’s coffee at home because I love the taste. It has nothing to do with the packaging, and whether it’s noisy or not. It has nothing to do with the logo, and whether I like it or not. It’s because it […]
Changing Habits to Grow the Business
I’ve been struggling with my entrepreneurial spirit. A loss of focus, and clarity on my next steps to grow my business have given me time to pause, and allow myself to get caught up in working in my business and not on it. (Therefore, I’ve neglected my blog of late.) I am an accidental entrepreneur […]
Disconnect to Reconnect – The Rest Day
What defines a good day for you? For me, if I can say, “wow, I got a lot done today,” then it was a good day. So when we decided to do “nothing” for our second anniversary last weekend, I became restless by the thought. At first. Since oh, say, mid 2008, I’ve been running […]
Tell a Better Brand Story
We devour books, movies, get addicted to TV shows, consume blogs, and online media. Why? because we love a good story. We want to escape, imagine, learn, hope, aspire. As a business owner, we want to be a part of that consumption i.e. the conversation. We want our videos to go viral, and our visits […]