The first night I dreamt in French was a memorable one. It was during the year I lived in Paris and it meant the language had finally sunk into my psyche. Last night I dreamt of blog topics. The night before, I kid you not, I dreamt of messaging on landing pages, calls to action […]
Facebook For Social Media Introverts
You are horrified by the oversharing taking place on Facebook. Maybe that’s an exaggeration, but let’s say you avoid it because it renders those old feelings from junior high when you felt vulnerable. Perhaps you think you have to be witty and interesting but aren’t (or don’t think you are.) Mostly, sharing on Facebook just goes […]
Seven Google Analytics Metrics Every Marketer Should Watch
People, please have Google Analytics installed on your website. I thought this goes without saying. But I’m finding it doesn’t. Don’t you want to know how many people are looking at your site? Where they are coming from? What they are looking at? I thought so. I want to thank Adria Saracino for guest posting for me […]
TripAdvisor vs. Foursquare For Your Business
“What is the difference between TripAdvisor and Foursquare, and where should I focus my attention?” This is a question I get frequently from small business owners. You know I’m about to answer this question with the word “depends,” don’t you? The real question is, are you, a small business owner taking advantage of the local and […]
Respond To Negative Comments Without Backing Down
Receiving negative comments or harsh criticisms doesn’t necessarily mean you, as the brand, are in the wrong. But dealing with the naysayers without backing down from what you stand for can be a trick. A former employer of mine used to survey the crap out of customers. Everywhere you went, surveys were thrust in their […]
How to Measure Social Media
I know to some of you, this is a topic that has been beaten to death. But I get asked this question. A lot. If you’re in the digital marketing and social media space, you’re more than likely not going to learn anything new here. But you might find a point or two you’d like […]
Make Word of Mouth Stupid-Easy For Your Customers
When the ticket seller handed me my lift ticket to Heavenly Mountain Resort on Thanksgiving morning, he suggested I log into EpicMix so I could track and share my activity on my social networks. Of course, I did exactly as I was told while I rode up the gondola for my first run of the […]
Location-based Marketing Made Easy
Claim your business page, claim your business page.That was the theme of my presentation yesterday on the subject of location-based marketing. Realizing that it is difficult for small businesses to dedicate time and resources to creating a presence online, there is a huge opportunity for you to engage with your customers and potential customers where […]
Determining The Value of Blogger Relations
My last post on PR/Blogger Relations prompted this response from a client: “I don’t understand the value of bloggers from a business perspective.” He went on to say that it seems inexperienced bloggers can be extremely disruptive to businesses when they are misinformed or inaccurate. Anyone can be a blogger, how do I know blogger […]
The PR/Blogger Relations Manifesto
I just returned from the Travel Bloggers’ Exchange Conference (TBEX) in NYC. I learned a lot of things and met a lot of great people in both travel writing and PR. At the “Working with PR” panel, it was eye-opening to discover that many bloggers don’t understand the role of PR. I was dismayed, however, […]