Lisa Gerber

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Katie Egland Cox: Land Conservation and Thinking About Our Legacy

February 8, 2021 by Lisa Gerber 2 Comments

Katie Cox brings her background in architecture and design to the world of land conservation and I love talking to people who find purpose through two disparate passions. As the executive director of the Kaniksu Land Trust, she brings a new approach to conservation and we talk about the impact it has on the community. […]

Filed Under: Breaking Trail Podcast

Compelling

February 1, 2021 by Lisa Gerber Leave a Comment

“It’s our sixth anniversary, yay!” “Please check out our new website and let us know what you think.” What’s exciting to you (and your mom) isn’t necessarily exciting to your audience. I had been working with Panhandle Animal Shelter to rename their organization for more than a year and I was reminded of something important […]

Filed Under: Blog posts, Communications

Mandy Evans: Same Mission, New Name

January 25, 2021 by Lisa Gerber Leave a Comment

Today on our 100th episode, I’m doing something a little bit different. I normally don’t bring my work projects into the podcast, but the day that this podcast publishes, January 25 2021 is an exciting day. We are launching the new name and brand for Panhandle Animal Shelter here in Sandpoint Idaho and so I have Executive Director, Mandy Evans, joining me.

Filed Under: Breaking Trail Podcast Tagged With: animal welfare, branding

Storytelling as a Courtship

January 18, 2021 by Lisa Gerber Leave a Comment

I recently had a conversation with a client who is in the midst of a rebrand. She was reviewing her fourth round of logo ideas and wanted my advice. She felt like the logo didn’t communicate a particular aspect of the brand and wanted to work out how best to do that.

Filed Under: Blog posts, Communications Tagged With: stories

Jason Welker: Breaking Trail Literally and Figuratively

January 11, 2021 by Lisa Gerber Leave a Comment

Jason Welker, executive director of Pend Oreille Pedalers, was an aspiring basketball player growing up in the suburbs of Indianapolis. At the age of 16, his life was pretty much up-ended when his father took a position overseas and moved his family to Malaysia. As you can imagine, this caused some angst in a teenarge […]

Filed Under: Breaking Trail Podcast

The Difference in Knowing or Not Knowing

January 4, 2021 by Lisa Gerber Leave a Comment

On a work trip to Australia earlier this year before the world shut down, I had a day to myself, one I’ll remember for a long time. I decided to rent a car and head to the Mornington Peninsula. I booked a hotel on the shore and pulled out my AllTrails app to find a great running trail to see kangaroos in the wild before leaving. Some of the reviews for the running route I selected in Greens Bush mentioned sightings, so I felt optimistic.

Filed Under: Blog posts, Communications Tagged With: power of stories

Brian Harder – The Price of Admission into the Wilderness

December 28, 2020 by Lisa Gerber Leave a Comment

Today’s guest is a return guest, my friend Brian Harder. If you’re a regular listener, you know that Brian has been on the podcast many times. And today, we talk about the price of admission to the wilderness. We are not talking about permits and park fees. I should preface this by saying that we […]

Filed Under: Breaking Trail Podcast Tagged With: wilderness

Simplify the Complex: How clarity of message will give you better cut-through

December 21, 2020 by Lisa Gerber Leave a Comment

Over Thanksgiving, we had a small group of friends over from our “safe tribe.” That’s so 2020, isn’t it? “Safe tribe?” Anyway, we played a game to liven things up because it just didn’t feel like our normal holiday with the hustle and bustle, family coming in from all over, and a big feast.

Filed Under: Blog posts, Communications Tagged With: distill your message, thanksgiving

Lessons from the Outdoors in Leadership with Zoë Routh

December 14, 2020 by Lisa Gerber Leave a Comment

I’m always fascinated by the paths we take, and how a decision here or there leads to the next thing and then on to the next thing. Of course, extra bonus points for marrying two separate passions into one successful career, and a path of happiness. Zoë Routh is UK-born, Canadian-raised and Australian resident who […]

Filed Under: Breaking Trail Podcast Tagged With: leadership

What’s at Stake: Be Hard to Shake from the Mind

December 7, 2020 by Lisa Gerber Leave a Comment

In her Essays of Undoing*, Terry Tempest Williams painted a picture of our national parks in 2055. The essay entitled The Park of the Future takes visitors to Canyonlands National Park.

Filed Under: Blog posts, Communications

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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