Lisa Gerber

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Jessica Johnson: Gender Inclusivity in Outdoor Sports

November 30, 2020 by Lisa Gerber Leave a Comment

The stories we have been told our whole lives shape our world and what we do. What becomes so ingrained in us doesn’t even prompt us to question it, we simply don’t even think about it. Well, that’s not the case for everyone and I spoke with Jessica Johnson, who doesn’t identify one way or […]

Filed Under: Breaking Trail Podcast Tagged With: gender inclusivity, Outdoor Experience

The (Dangerous) Power of Stories

November 23, 2020 by Lisa Gerber Leave a Comment

I was talking to a friend the other day – his sister left her husband after decades of marriage. They had different political views and had lived together peacefully for years, but recently, he had become so angry over the state of the world, he had become unbearable to be with.

Filed Under: Blog posts, Communications Tagged With: power of stories

Courtney Condy: If not her, then whom?

November 16, 2020 by Lisa Gerber Leave a Comment

Courtney Condy was a recent college grad who felt disillusioned with the corporate grind while living and working in San Francisco. A last-minute trip to Nepal in 2015 changed her life forever when her trekking group got caught in the middle of an 8.1 magnitude earthquake two days away from Everest Basecamp. Upon returning to […]

Filed Under: Breaking Trail Podcast Tagged With: Outdoor Experience

Putting Your Stuff Out in the World

November 9, 2020 by Lisa Gerber Leave a Comment

I recorded a video the other day to share a thought I had on listening for great stories. I watched it afterward and sat on it for days. Why can’t I be natural on video? IT drives me crazy.

Filed Under: Communications Tagged With: podcast, stories

Rich Hohne: Defeating the Nagging Status Quo

November 2, 2020 by Lisa Gerber Leave a Comment

There is a ski area in Japan called Asahidake that is essentially a summer tram they open for winter to allow for tram-served backcountry skiing. It’s not patrolled or groomed (although there are two groomed roads that serve as sort of a thoroughfare to the bottom).  We couldn’t wait to check it out. pass this […]

Filed Under: Breaking Trail Podcast

Storylistening

October 26, 2020 by Lisa Gerber Leave a Comment

Good storytelling starts with good storylistening. The better the material (the research, the interviews), the better your story will be.

Filed Under: Communications Tagged With: storylistening, storytelling

Breaking Up Should Be Easy To Do

October 12, 2020 by Lisa Gerber Leave a Comment

Several years ago, I wrote a piece about the importance of breaking up with friends when that friendship has run its course, or has perhaps detracted from your happiness rather than contributed to it in some way. That article ended up being featured on the home page of Medium as one of the most popular articles on the site.

Filed Under: Communications Tagged With: brand, story

Resistance

September 27, 2020 by Lisa Gerber Leave a Comment

“Most of us have two lives. the life we live, and the unloved life within us. Between the two stands Resistance.”

Filed Under: Communications

Setting up Systems for Progress

September 13, 2020 by Lisa Gerber Leave a Comment

It’s Time to Go On Vacation and owe George an essay so this is what you get, systems that set you up for success.

I’ve had so many conversations around this model lately. Asking people where they fall on it and what they need to do to get to the upper righthand quadrant.

Filed Under: Strategy

Leaning Into the Hard Stuff

August 30, 2020 by Lisa Gerber Leave a Comment

I’ve written about momentum and focus in the past month, both using mountain biking as a metaphor. Sometimes when you’re riding, you come upon a technical section that looks scary.

Filed Under: Communications Tagged With: storytelling

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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