Wes King is the CEO and founder of the Tahoe Trail Bar, a plant-based, non-GMO, gluten-free line of awesome tasting energy bars. He had so much to share, I decide to make this into a two-part episode so I didn’t have to make any hard decisions and leave good stuff on the proverbial “floor.” Today, in part […]

I wish I could have had another hour with Bill but we went way over our time as it is. He talked about starting a company, getting distribution, and things like why Big Anes doesn’t make car tents. I was hell-bent on finding a formula for building a brand and company culture but here’s what I learned: The people at Big Agnes let their actions do the talking, and I think that makes a great story. For example, recently, Bill invited all employees to embark on the 740-mile hike of the Continental Divide Trail. They signed up for various segments and hiked from New Mexico to Wyoming. We dabbled just a bit on how current international trade policy is affecting those in the outdoor industry. (I think you can guess where this goes)