Advance your idea from concept to reality
I became aware of an abandoned mid-century resort in Kauai that, back in its heyday, welcomed the glitterati, and there is a cool lesson about how stories help us become more attached to things, places, brands.
In understanding how humans become attached and loyal to the companies they do business with, we can learn and do the same. Read on for a story within a story about stories.
After 15 years as a customer with Intuit’s Quickbooks, they wouldn’t let me leave them. And it took me forever to break up finally. The break up has been a long time coming, but it’s not easy migrating bookkeeping software, and I have a host of other reasons why I didn’t leave them until Bench came along in my Instagram feed, no less, and swept me off my feet.
Anastasia Allison was an unusual kid. She was into things you and I probably were not such as volunteering at a national park as an interpretive guide wearing period costumes performing hymns and folk songs with her violin. Sounds like a super cool kid to me in many ways but sadly, Allison suffered a great […]
Many conventional doctors will tell women who are experiencing menopause that hormonal decline is a fact of life. Deal with it. Well, we don’t have to totally. There is help out there. I had a health issue this past March and I realized I knew a lot less about my body than I realized. Mary Fiedler loves […]
The trajectory widens as you move away from that moment that changed everything. At the age of 34, Amy left the financial industry to pursue her passion and a career in professional bike racing. As an athlete, an Ironman, endurance trail running and finally cycling consumed her time outside of the corporate workplace. Amy raced for […]
At 5:30 am, the alarm pierced through my deep and blissful sleep. No, I thought, it can’t be 5:30 already. It feels like midnight. It’s pitch black. This bed is far too cozy to get up and gear up for a bus ride in the dark up to the mountain pass and a cold and […]
Today is part two of a fascinating conversation I had with Wes King, founder and CEO of Tahoe Trail Bar, a plant-based, non-GMO, gluten-free line of awesome tasting energy bars. You might want to check out episode 89 if you haven’t already and then come back for the continuation but here’s a quick recap: Last week, Wes walked us through a time in his life where he was searching for something to do with himself that went beyond getting out on the trail or the snow.
Wes King is the CEO and founder of the Tahoe Trail Bar, a plant-based, non-GMO, gluten-free line of awesome tasting energy bars. He had so much to share, I decide to make this into a two-part episode so I didn’t have to make any hard decisions and leave good stuff on the proverbial “floor.” Today, in part […]
I wish I could have had another hour with Bill but we went way over our time as it is. He talked about starting a company, getting distribution, and things like why Big Anes doesn’t make car tents. I was hell-bent on finding a formula for building a brand and company culture but here’s what I learned: The people at Big Agnes let their actions do the talking, and I think that makes a great story. For example, recently, Bill invited all employees to embark on the 740-mile hike of the Continental Divide Trail. They signed up for various segments and hiked from New Mexico to Wyoming. We dabbled just a bit on how current international trade policy is affecting those in the outdoor industry. (I think you can guess where this goes)
Today, we journey back to Georgia to talk more mountain biking, entrepreneurship, and impostor syndrome – fun stuff :). Kate Gates joins us from Ellijay, Georgia. where she, her husband and parents own and operate Mulberry Gap, a mountain bike getaway in the mountains of Northern Georgia with access to the Pinhoti Trail system.
