Receiving negative comments or harsh criticisms doesn’t necessarily mean you, as the brand, are in the wrong. But dealing with the naysayers without backing down from what you stand for can be a trick. A former employer of mine used to survey the crap out of customers. Everywhere you went, surveys were thrust in their […]
Content Marketing is Just Good Marketing
Any fans of “Miracle on 34th Street” out there? Kris Kringle had all these great ideas. Do you remember? He introduced the idea of creating a massive notebook containing products and services available throughout New York City. If a customer came in looking for something Macy’s didn’t carry, the sales associates would be able to direct […]
Wishing You a Happy Holiday Season
Hi. I haven’t forgotten you. I actually had posts scheduled for last Friday, Monday and yesterday. I went back and forth between posting my regular content that was scheduled and writing a reaction to last week’s events (which I did and chose not to publish). And then I decided to stick with what I felt […]
The Jargon-Free Explanation of a Digital Marketing Strategist’s Job
Let me ask you this: If your spouse were in a room full of your potential clients, and you weren’t there, would he/she be able to accurately describe what you do? Not just who you are but what you do? As it turns out, a lot of people don’t know what a digital marketing strategist is […]
Reducing the Carbon Footprint: A Life of Alignment
It’s time for the Flash Friday Series! Each Friday, we share something personal: A personal goal, achievement or some way we find to achieve balance in our harried, busy professional lives. If you have a story you’d like to share, please contact me here. Today’s post is written by Heidi Massey. In 2009, I was happily living […]
Track Your Content Results to Offline Activities
This is a modified version of a post I wrote for Spin Sucks earlier this year. Are you tracking the effectiveness of your online content with offline results? Let me step back and explain why I’m asking this question. My Bernese Mountain Dog Jackson is really big. He has hip and elbow dysplasia, poor baby […]
How to Measure Social Media
I know to some of you, this is a topic that has been beaten to death. But I get asked this question. A lot. If you’re in the digital marketing and social media space, you’re more than likely not going to learn anything new here. But you might find a point or two you’d like […]
Make Word of Mouth Stupid-Easy For Your Customers
When the ticket seller handed me my lift ticket to Heavenly Mountain Resort on Thanksgiving morning, he suggested I log into EpicMix so I could track and share my activity on my social networks. Of course, I did exactly as I was told while I rode up the gondola for my first run of the […]
Seven Holiday Gift Ideas
Is anyone reading today or are you all out shopping? As I type this, I’m the passenger as we drive across Nevada on our way home from spending the holiday with good friends in Lake Tahoe. We have our Verizon Mifi, USB jacks, podcasts, and all sorts of technology to keep the two-day road trip […]
PR vs Integrated Communications
I guess what I was trying to say when I wrote about the Role of Messaging last week, is that public relations is so much more than the Art of Writing Press Releases. In fact, I frequently steer clients away from news releases (they aren’t called press releases anymore, just like books on tape are […]
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