Lisa Gerber

Advance your idea from concept to reality

Janette Sherman: Bikes, Women on Bikes, Marketing to Women on Bikes

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I wanted to have Janette on the show because she has come up in conversation about three previous episodes, all by guests mentioning Janette as a huge influence on them. For example, that’s Ash Bocast of Roam Events in the teaser quote at the top of the episode. Before even talking to her, it was clear she subscribes to the idea of women supporting each other and lifting each other up. Although we look at this through the lens of the mountain bike industry, it’s a great metaphor for life in general.

Brendan Leonard: The Joy of Making it Small (and being semi-rad)

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One of the many reasons I do this podcast is because it gives me the opportunity to speak to people who are living their version of success; defining how they want to do life. Brendan Leonard embodies this perfectly. His message is a reminder to each and every one of us pushing ourselves each day to be better and to do better, that there is joy in every day.

Amanda Batty: The ROI of Mt. Bike Racing vs Giving Shit Away

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Today we’re going to talk about ego and what fills that ego. For some it’s mountain bike racing, and for Amanda, it was. for awhile, until it wasn’t. And then one day, she decided she wanted to be the “bike Oprah” and she tweeted about that, and became integral to a huge bike giveaway. We discussed how one can use giving to fill a hole, perhaps the hole created by leaving racing.

Katie Adams’ Dream Trip to Norway With Salomon TV

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Salomon asked runners from around the world to share their running dream trip. Over 3000 people applied but only one was chosen. Katie Adams, of Sandpoint, Idaho. Katie embarked on the trip with Emelie Forsberg and Ida Nilsson top female trail runners. They explored the Norwegian fjords and mountains by boat before setting off on foot and spending their days running from hut to hut.

a dream come true

Katie joins us in today’s episode.

David Victorson on The Importance of Nature and Mindfulness in Post Cancer Treatment

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It can take young adult cancer survivors a decade to get back into life after treatment. David Victorson is the founder of True North Treks. He, along with his family members and the team at TNT want to help young adults reconnect not only with themselves but also with nature after the most unnatural of treatments. 

Mark Gibson on Pursuing Curiosity For Better, or (almost never) Worse

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There has to be a certain kind of crazy to do some of the things Mark Gibson has taken on. He’s done things like skateboarded from capital to capital (Washington DC to Ottawa, Canada) with his son. He ran 276 miles across the state of Pennsylvania from Pittsburgh to Philadelphia in (ten days – averaging over a marathon a day).

Bonnie McDonald on Giving Purpose to Tragedy

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Backcountry Lifeline was founded in August 2015, following a crash on Stage 3 of the Big Mountain Enduro Series and Enduro World Series in Crested Butte, CO, in which 40-year old Will Olson died. Will was an expert rider favored to win the series, and to those who founded backcountry lifeline, he was a respected fellow rider, friend, and beloved fiancé. His death rocked the bike community, and support poured in from around the globe. 

Today, Bonnie McDonald, Will’s fiancé Bonnie McDonald joins us to discuss loss and how to make some sense out of it  – with some purpose and drive and the occasional days in the fetal position.