In an effort to get people who have never heard of us to become aware and then make a decision to buy, we have to make emotional connections. The goal is to evoke a reaction of “this is what I need, whatever it takes.” If you want to quickly impress upon a prospect what you do, […]
Joe Johnson on Making Choices, Taking Leaps and Getting After Life
Joe Johnson went from marketing/PR coordinator at the Spokane Convention and Visitors Bureau to Salomon’s outdoor marketing manager in the Americas in a span of seven years. He went from driving his car until it had no gas and staying there until he got his next job, to traveling around North America for a very […]
Dan Abrams on Hard Work, Perseverance and a Goal of No Missed Powder Days
Today’s episode will change the way you think about thinking big and what success really is. Dan Abrams had an idea. He didn’t know how it would happen or what would come of it. He took calculated risks, he made backup plans in case of worst case scenarios, he overcame “down-on-his-luck moments,” and didn’t think […]
Jill Damman on Moving Onward and Upward from Traumatic Injury
Hi, everyone, the Gear Show podcast is back after a month break and I’m excited. We took some time to refuel on some great interviews and fascinating topics such as living on free breakfast burritos to finally land the dream job and dream life, how to be a dirtbag shopper, and being a sustainable adventurer. […]
When Great Stories Fall Flat
No one is interested in your great story if your customer experience sucks. I like to shop locally whenever possible but couldn’t find containers I loved for our large plants so I turned to The Google. After some searching around, I was quickly seduced by a beautiful photo of a modern white cylinder container that […]
Staying Motivated Through Adversity to Finish Your Own Ironman
If we’re being honest, which I always am, I have no desire to do a half or full Ironman. My friend Celeste finished hers in June 2016 and I was at the finish cheering her on. Her first words to me when she exited the finish chute: That sucked. It confirmed for me that my best […]
Storytelling Wins and Fails: Matching the story to the need
The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]
Trail Running in France and The Creativity of Immersion Travel
Research by Adam Galinsky, a professor at Columbia Business School, found that immersing yourself in a country outside your own can prompt mental change, including increased creativity. Creativity is related to neural pathways and influenced by daily life, including your habits or surroundings, The Atlantic reports. Experiencing new things can create new connections in the […]
Planning and Organization: What’s in Your Summer Backpack?
Today’s episode is going to give you gear barn envy and if you are a Type A kind of person, you will love the way Jeff Thompson plans his summer camping trips. I’ll give you a hint: lists, lists, and refined lists (based on experience). I don’t know about you but it never fails; I […]
The Hydration Debate: Drink Before You’re Thirsty? or Nonsense?
Today’s episode might change the way you think about hydrating. I think I’d rather be hungry than thirsty. There are different degrees of both, so I can’t say this with certainty. But I remember a time in elementary school we went on a field trip and at the end of the day, I was so […]
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