I have some new year, new you inspiration for you today! Ash started Roam Events with everything she had – her savings and retirement plan. She was literally all in. And she took some calculated risks along the way to bring something new to the market – women specific bike events held around the country […]
Mark Paulsen on Looking Ahead to a Healthy and Productive Life
Mark Paulsen evolved his NFL career into a passion – developing nutritional supplements and fuels that not only improve athletic performance, but contribute to a long and productive life. He founded The Wilderness Athlete, the authority on Outdoor Performance Nutrition®, to accomplish this mission and he has a great deal of wisdom to drop on […]
Dan Fogarty on Travel and Life: Less Overthinking, More Serendipity
What I love about Dan’s travel blog is that he’s not really a “travel blogger.” He’s a brand consultant with a travel problem; a problem we should all wish to have. “Cool places. Good food. Nice sheets” is his tagline. Because he travels so much for work, and now for pleasure as well, he has […]
Tracey Creedon on Skiing in Japan, New Zealand and Australia
Who wants to dream with me of skiing in faraway places? I have a long conversation with Tracey Creedon, an Australian-born ski guide based in Hokkaido, Japan and New Zealand. And Australia depending on the time of year. Tracey is a soul sister, so to speak, who loves snow as much, if not more, than […]
Chris Rubens on Ski Movies, Training for Ski Season, and Being a Sustainable Athlete
Today you’ll get a cool perspective into what it’s like to be in the ski movies, what it takes to get there, and how to train for ski season. Chris is also out to deliver a message – and his projects reflect that. Watch for his upcoming film, produced by Salomon and with his partner […]
Greg Hill on The Paradox of Outdoor Adventure
You ever feel guilty about something and don’t really act on it? Yeah, me too. Maybe after this episode, you’ll be more likely to do something about it. Revelstoke-based Greg Hill’s LinkedIn profile simply states “Adventurer.” He is sponsored by many brands such as Arc’teryx , Salomon, Suunto and Gore-Tex and you can find him […]
Jordan Giarratano on protection and self-defense for women in the face of sexual assault
Last March, Seattlite Kelly Herron fought off an attacker (a registered sex offender, she later learned) in the middle of her mid-day run. I read this in the news and was rattled to the core by the story. That could have been me; that could have been any of millions of women who go for a […]
Jason Munzke on Finding Great Deals on Outdoor Gear: The Dirtbag Shopping Network
Shopping season has arrived and if you’re like me, maybe you hate shopping. I am easily overwhelmed by the paradox of choice. However, the holidays are soon upon us and we will be seeking gifts for our favorite outdoor freak. And for those of us who like to buy ourSELVES gifts, the change of seasons […]
Research the Buyer’s Journey: Questions to Ask
In an effort to get people who have never heard of us to become aware and then make a decision to buy, we have to make emotional connections. The goal is to evoke a reaction of “this is what I need, whatever it takes.” If you want to quickly impress upon a prospect what you do, […]
Joe Johnson on Making Choices, Taking Leaps and Getting After Life
Joe Johnson went from marketing/PR coordinator at the Spokane Convention and Visitors Bureau to Salomon’s outdoor marketing manager in the Americas in a span of seven years. He went from driving his car until it had no gas and staying there until he got his next job, to traveling around North America for a very […]
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