On a zoom call the other day, everyone quickly introduced themselves, but one person, in particular, caught everyone’s attention.
Compelling
“It’s our sixth anniversary, yay!” “Please check out our new website and let us know what you think.” What’s exciting to you (and your mom) isn’t necessarily exciting to your audience. I had been working with Panhandle Animal Shelter to rename their organization for more than a year and I was reminded of something important […]
Storytelling as a Courtship
I recently had a conversation with a client who is in the midst of a rebrand. She was reviewing her fourth round of logo ideas and wanted my advice. She felt like the logo didn’t communicate a particular aspect of the brand and wanted to work out how best to do that.
The Difference in Knowing or Not Knowing
On a work trip to Australia earlier this year before the world shut down, I had a day to myself, one I’ll remember for a long time. I decided to rent a car and head to the Mornington Peninsula. I booked a hotel on the shore and pulled out my AllTrails app to find a great running trail to see kangaroos in the wild before leaving. Some of the reviews for the running route I selected in Greens Bush mentioned sightings, so I felt optimistic.
Simplify the Complex: How clarity of message will give you better cut-through
Over Thanksgiving, we had a small group of friends over from our “safe tribe.” That’s so 2020, isn’t it? “Safe tribe?” Anyway, we played a game to liven things up because it just didn’t feel like our normal holiday with the hustle and bustle, family coming in from all over, and a big feast.
What’s at Stake: Be Hard to Shake from the Mind
In her Essays of Undoing*, Terry Tempest Williams painted a picture of our national parks in 2055. The essay entitled The Park of the Future takes visitors to Canyonlands National Park.
The (Dangerous) Power of Stories
I was talking to a friend the other day – his sister left her husband after decades of marriage. They had different political views and had lived together peacefully for years, but recently, he had become so angry over the state of the world, he had become unbearable to be with.
Putting Your Stuff Out in the World
I recorded a video the other day to share a thought I had on listening for great stories. I watched it afterward and sat on it for days. Why can’t I be natural on video? IT drives me crazy.
Storylistening
Good storytelling starts with good storylistening. The better the material (the research, the interviews), the better your story will be.
Breaking Up Should Be Easy To Do
Several years ago, I wrote a piece about the importance of breaking up with friends when that friendship has run its course, or has perhaps detracted from your happiness rather than contributed to it in some way. That article ended up being featured on the home page of Medium as one of the most popular articles on the site.
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