Check out this line at Vail on a powder day. (Now, in full disclosure, Vail later apologized for this atypical experience. It might be unfair to share this, but it illustrates a point I want to make about name recognition and playing against large, established brands) If you’re not a skier, powder days are the […]
Highlighting the Cracks in the Veneer
The weeks before Dan Harris, ABC news anchor published his memoir, he panicked that the details in the book could ruin his career. Now, this is somewhat ironic because the book is about meditation.
I wonder why it is we feel compelled to put forth this idea of perfection when our audiences appreciate knowing and seeing our flaws. Why can’t we reconcile that and be OK with being vulnerable?
Kiss and Tell: The crucial chapter to your story
The week before my ski vacation, the clip on my climbing skins broke. This clip is a small plastic piece that is essential to the success of my upcoming trip and is not available locally, so I turned to my friends at Skimo Co in Salt Lake City, whom I’ve raved about in the past. I know they can be relied upon when it comes to matters such as this immense first world problem, and take it very seriously.
Actions Speak Louder than Marketing
After 15 years as a customer with Intuit’s Quickbooks, they wouldn’t let me leave them. And it took me forever to break up finally. The break up has been a long time coming, but it’s not easy migrating bookkeeping software, and I have a host of other reasons why I didn’t leave them until Bench came along in my Instagram feed, no less, and swept me off my feet.
Storytelling and Narrative: Why is it such a Big Deal?
I’d like to tell you a story to prove my point about the importance of story in proving points. This month I became Level One Avalanche Awareness certified after 24 hours (not consecutive) of study. Two evenings of classroom study and two days in the field digging pits and studying snow, looking at risks that cause […]
How to Stop Effing Up Your Email Marketing and Make More Connections
I received the following email from LogMeIn recently with the following subject line: “Important information about your account.” But I don’t have an account with LogMeIn so I ignored it. When I received it again – maybe even a few more times, I thought I better look. That’s when I realized I do have a LogMeIn account. […]
Want to get involved in the national discourse? Don’t be a wet noodle.
I started writing this the morning after Election Day. It took me a few days to get it where I want it. In times like this, major moments in history, or large news events that generate debate, whether we are victorious or in need of consolation, many of us turn to our online communities to commiserate, […]
Three (Not so) Easy Steps to Finding Your Creative Muse
The time has come for me to do more video. I’d like to thank the gentleman at PubCon in Las Vegas who suggested this at the end of the panel discussion I participated in on storytelling. He tipped the scales for me, even though I’ve been thinking about it for some time. We all need that […]
Getting real, for real. What it means and why.
The term “authentic” (as it relates to communications) is one of those words that gets thrown around quite a bit; so much so in fact, it’s become devoid of any real meaning. We all know we’re supposed to be “authentic” but how to do it or what it is, is not so clear cut. I […]
The chaos between shitty first draft and final product
It takes me a LOT of hours to put together a new talk, probably more than it should, and there is a part of the process, the part between the shitty first draft* (SFD) and having something worth sharing with the world that is so painful and mentally debilitating, it might be taking a few […]
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