Lisa Gerber

Advance your idea from concept to reality

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How I Edit The First Draft

June 15, 2015 by Lisa Gerber 2 Comments

Ann Lamott calls it the “shitty first draft.” Which is good to know because that means  even the best of us start with shitty first drafts. Don’t lose faith in your shitty first draft, for today, I’m going to help you turn it into a good story. This idea all started when I created a screencast for my client, […]

Filed Under: Communications

The Value in Shutting Up

May 27, 2015 by Lisa Gerber 5 Comments

Chinese whispers (or telephone in the United States) is a game played around the world, in which one person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group. – Source Often hilarity ensues at how distorted the message has become since it’s […]

Filed Under: Communications

The Apology Vs. The Crime

April 22, 2015 by Lisa Gerber 13 Comments

ulterior motive to content creation

I was somewhat blindsided by some bad tax news from my accountant a couple weeks ago. It was made that much worse because I felt like the situation could have been avoided with some attention and better advice from the firm over the previous 15 months. I shared my concern in a carefully and respectfully written email […]

Filed Under: Communications

Why The Marketing Research Phase Matters

March 2, 2015 by Lisa Gerber 5 Comments

why marketing research matters

You eagerly open the cost proposal from your prospective marketing communications agency hoping you’ve finally found your match, only to find a hefty line item (both in budget and in timeline) for research and planning or “discovery.” You immediately think, “We don’t have time for that,” “we don’t have budget for that,” “we know this […]

Filed Under: Communications Tagged With: ann handley, everybody writes

If You Love Your Marketing, Set It Free

August 29, 2014 by Lisa Gerber 5 Comments

set your marketing free

It’s hard to let go of our babies. Kids, dogs, pets…. our brands. What happens if we turn our backs for a minute? Will they fall? Will they make a bad decision? What if I’m not there for a split second to make sure everything goes as it should? We can’t always be there to defend our brands […]

Filed Under: Communications Tagged With: ikea, ikeahackers

Eat Your Peas: And When To Ignore Common Advice

July 14, 2014 by Lisa Gerber 5 Comments

What happens when you close your blog to comments, or shut down your Twitter account? Perhaps some looks like this one. But sometimes we have to eat our peas. And sometimes we get to ignore what everyone tells us to do. I played soccer from fourth to sixth grade and I hated it. I was terrified […]

Filed Under: Communications Tagged With: comments, seth godin, twitter

So You Want To Be A “Thought Leader”

April 15, 2014 by Lisa Gerber 7 Comments

The other day, I came across a LinkedIn Profile with “thought leader” in the bio headline. Aspiring to be a thought leader in the industry is admirable. Saying it about yourself might be less impressive. This is how we sell ourselves our now – by being authoritative on a subject matter or perspective related to […]

Filed Under: Communications

A Model Example on How to Respond to a Crisis Situation

February 26, 2014 by Lisa Gerber 3 Comments

under armour response

When a reputation crisis surfaces, all eyes are on the alleged “offending party” to see how they will respond or react. It’s often not the actual event that can be the do or die for the brand, but their response the situation. The U.S. Olympic speedskating team voted to change speedsuits from the special ones […]

Filed Under: Communications Tagged With: crisis pr, kevin plank, olympics, under armour

Being Picky On The Epic Journey

February 14, 2014 by Lisa Gerber 2 Comments

picky on the epic journey

When I was offered a “dream job” in the mountains a little over 10 years ago, I didn’t think twice about jumping at the opportunity. I was scared to leave my home in Seattle, my friends, my good job, my nice condo. But I had known for awhile I was ready to go back to […]

Filed Under: Communications

Making Good Things Happen

February 11, 2014 by Lisa Gerber Leave a Comment

making good things happen

I love the winter Olympics. I’m especially motivated by the cross country racing, having done my first real nordic race last weekend and now I’m hooked. But Julia Mancuso won my heart tonight when she said this after a surprise bronze medal;her fourth Olympic medal, the most an American female skier has ever won. “The […]

Filed Under: Communications Tagged With: 2014 olympics, julia mancuso, loyalty

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