Lisa Gerber

Advance your idea from concept to reality

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Breaking Trail

An exploration of outdoor adventure as a metaphor for life. Every other week, we talk to players in the outdoor and nonprofit world; in land conservation, recreation, and education to uncover stories that make the world a better place.

Rather than prescription, these stories serve as lessons and inspiration. Past guests have won Olympic Gold (Kikkan Randall), are empowering survivors of sexual abuse and sexual assault through therapy and mountain biking (Jeannine Anders), and make adaptive sports accessible to the backcountry (Vasu Sojitra).

This show is for those who prefer to define your own idea of success and break trail to get there.

Interested in being a guest? Learn more here.

Janette Sherman: Bikes, Women on Bikes, Marketing to Women on Bikes

November 8, 2018 by Lisa Gerber Leave a Comment

janette sherman yeti

I wanted to have Janette on the show because she has come up in conversation about three previous episodes, all by guests mentioning Janette as a huge influence on them. For example, that’s Ash Bocast of Roam Events in the teaser quote at the top of the episode. Before even talking to her, it was clear she subscribes to the idea of women supporting each other and lifting each other up. Although we look at this through the lens of the mountain bike industry, it’s a great metaphor for life in general.

Filed Under: Breaking Trail Podcast Tagged With: marketing, mountain biking, women

Rene Unser: The Allure of the Gore-Tex Trans Alpine Race

November 1, 2018 by Lisa Gerber Leave a Comment

I am so excited to have this awesome and inspirational woman back on the show to talk about trail running in Europe. Rene Unser is a running coach and race director for a fantastic race series in Western Canada. She is now on the communications team for the Gore-Tex Trans Alpine Race, a race she […]

Filed Under: Breaking Trail Podcast Tagged With: europe, rene unser, trail running

Brendan Leonard: The Joy of Making it Small (and being semi-rad)

October 25, 2018 by Lisa Gerber Leave a Comment

One of the many reasons I do this podcast is because it gives me the opportunity to speak to people who are living their version of success; defining how they want to do life. Brendan Leonard embodies this perfectly. His message is a reminder to each and every one of us pushing ourselves each day to be better and to do better, that there is joy in every day.

Filed Under: Breaking Trail Podcast Tagged With: writing

Kikkan Randall: Winning Olympic Gold and Fighting Breast Cancer

October 19, 2018 by Lisa Gerber Leave a Comment

I worked very hard not to fangirl this interview. I hope I succeeded, but I was curious about a lot of things. First, of all, if you have not seen her and Jessie Diggins’ Olympic gold medal finish, I encourage you to check it out before you listen. It is off the hook dramatic and awesome!

Filed Under: Breaking Trail Podcast

Amanda Batty: The ROI of Mt. Bike Racing vs Giving Shit Away

October 11, 2018 by Lisa Gerber Leave a Comment

amanda batty

Today we’re going to talk about ego and what fills that ego. For some it’s mountain bike racing, and for Amanda, it was. for awhile, until it wasn’t. And then one day, she decided she wanted to be the “bike Oprah” and she tweeted about that, and became integral to a huge bike giveaway. We discussed how one can use giving to fill a hole, perhaps the hole created by leaving racing.

Filed Under: Breaking Trail Podcast

Elinor Fish on Mindful Running

September 10, 2018 by Lisa Gerber Leave a Comment

Elinor Fish is the former editor of Trail Runner Magazine. She made the leap in 2010 from her career to start Wild Run Retreats with the mission to help people reduce stress and live a healthier life through mindful running.

Filed Under: Breaking Trail Podcast Tagged With: entrepreneur, ideas

Katie Adams’ Dream Trip to Norway With Salomon TV

August 31, 2018 by Lisa Gerber Leave a Comment

Salomon asked runners from around the world to share their running dream trip. Over 3000 people applied but only one was chosen. Katie Adams, of Sandpoint, Idaho. Katie embarked on the trip with Emelie Forsberg and Ida Nilsson top female trail runners. They explored the Norwegian fjords and mountains by boat before setting off on foot and spending their days running from hut to hut.

a dream come true

Katie joins us in today’s episode.

Filed Under: Breaking Trail Podcast Tagged With: entrepreneur, ideas

David Victorson on The Importance of Nature and Mindfulness in Post Cancer Treatment

August 25, 2018 by Lisa Gerber 1 Comment

It can take young adult cancer survivors a decade to get back into life after treatment. David Victorson is the founder of True North Treks. He, along with his family members and the team at TNT want to help young adults reconnect not only with themselves but also with nature after the most unnatural of treatments. 

Filed Under: Breaking Trail Podcast Tagged With: entrepreneur, ideas

Mark Gibson on Pursuing Curiosity For Better, or (almost never) Worse

August 17, 2018 by Lisa Gerber Leave a Comment

There has to be a certain kind of crazy to do some of the things Mark Gibson has taken on. He’s done things like skateboarded from capital to capital (Washington DC to Ottawa, Canada) with his son. He ran 276 miles across the state of Pennsylvania from Pittsburgh to Philadelphia in (ten days – averaging over a marathon a day).

Filed Under: Breaking Trail Podcast Tagged With: digital marketing, entrepreneur, ideas, kayaking

Bonnie McDonald on Giving Purpose to Tragedy

August 9, 2018 by Lisa Gerber Leave a Comment

Backcountry Lifeline was founded in August 2015, following a crash on Stage 3 of the Big Mountain Enduro Series and Enduro World Series in Crested Butte, CO, in which 40-year old Will Olson died. Will was an expert rider favored to win the series, and to those who founded backcountry lifeline, he was a respected fellow rider, friend, and beloved fiancé. His death rocked the bike community, and support poured in from around the globe. 

Today, Bonnie McDonald, Will’s fiancé Bonnie McDonald joins us to discuss loss and how to make some sense out of it  – with some purpose and drive and the occasional days in the fetal position. 

Filed Under: Breaking Trail Podcast Tagged With: digital marketing, entrepreneur, ideas, kayaking

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